# Del Anicete > Senior Manager, Product Design | User Experience, Leadership Location: San Francisco Bay Area, United States Profile: https://flows.cv/del ## Work Experience ### Senior Manager, Product Design @ Dayforce Jan 2022 – Present | Greater Toronto Area, Canada ### Design Manager @ Workday Jan 2019 – Jan 2022 | Pleasanton, California As the Design Manager, I lead a team of product designers tackling enterprise challenges in the Student and Customer Experience space. My primary functions are 1) Design team development and 2) Design direction. Team development consists of hiring, coaching, mentoring, empowering and unblocking your team. Providing design direction involves giving feedback, contributing to product definition and creation, influencing and collaborating across teams, leadership and stakeholders and pushing teams to both think big and reduce complexity. Empowering designers to generate multiple concepts that solve customer problems and evolve them into complete, well-documented solutions that deliver results against team and business goals. ### Senior Design Manager @ Fitbit Jan 2017 – Jan 2019 | San Francisco Bay Area As a Senior Design Manager at Fitbit, I am responsible for leading and inspiring the premium and (social) network design team to create engaging experiences for our users across all of our mobile software platform. A thought leader in design at Fitbit and within the community, and drive innovation alongside product, research and engineering leaders. Directly responsible for managing teams of designers on projects including creative direction, project planning and team management. Guides interaction, visual design, motion design and user research to achieve project success. Communicates design concepts and solutions, as well as rationale behind decisions, to colleagues and executives. Along with socializing with other key leaders in company to get buy-in and support. Also selling and defending design concepts. Mentors team to produce great work and progress in their careers. Guiding teams and shipping products with minimal support from directors. Driving design forward but enough awareness of when to change direction. ### Design Director @ Zipongo - Eating Well Made Simple Jan 2016 – Jan 2017 | San Francisco Bay Area Responsible for directing and leading the design team with the ability to resolve complex communication issues. Also responsible for artistic strategy, budgets and schedules for key project design. Mentoring and supervising design team while introducing new and innovative strategies for design execution across mobile and desktop. Help motivate and influence designers to always attain for excellence in performance by empowering designers to reach their professional goals and provide support to do their best possible work without needing micromanaging. Responsible for overseeing and evangelizing design guidelines, patterns and strategies. Accountable for fostering a culture and appreciation within the company to rely and trust these guidelines through education and practical application. ### Lead Designer @ Porch Jan 2015 – Jan 2016 | Seattle, Washington Porch is a home services platform, free for homeowners and home professionals including experts. With over 3.8 million professionals, hundreds of experts, and over 135 million projects, Porch enables homeowners to make smart home improvement decisions by giving them the information they need to find the right professionals, get inspiration, and manage their home. ### Lead Designer @ Fountain Software (acquired by porch.com) Jan 2015 – Jan 2015 | San Francisco, Ca. Fountain helps you whenever you’re stuck on a problem, by connecting you with a highly rated expert who can help. In under 5 minutes you’ll be connected 1-on-1 through video chat, text and photos with annotation. Lead design for all of Fountain. Worked closely with head of product, engineering and marketing to help solve complex problems on all platforms (desktop, mobile web, iOS, Android). ### Senior Designer @ Foodsmart Jan 2014 – Jan 2015 | San Francisco, Ca. Took the lead in designing and evangelizing Zipongo’s brand identity and infusion of this identity across all mediums (mobile+desktop). Consider every detail of the user-experience always keeping conversion top of mind. Ensure that consistency, simplicity and beauty are at the core of every Zipongo experience and align to business goals. Create iterative designs that meet Zipongo objectives, fit within XD design guidelines, and respond to feedback and usability testing. Convey design ideas via sketches, storyboards, wireframes. Conduct quick rounds of usability and A/B tests. ### Senior Designer @ Tagged Jan 2013 – Jan 2014 | San Francisco, Ca. Responsible for creating, guiding and supporting the visual language of products across web and mobile platforms. Working closely with our product managers, designers, engineers and executives to create engaging and original designs that reflect business requirements, support user needs. ### Web Creative Engineer (contract) @ Business Wire Jan 2013 – Jan 2013 | San Francisco, Ca. Responsible for creating and implementing creative user interfaces and content as well as providing web support and services to internal and external Business Wire users. Also responsible for creating mock-ups and prototypes and implementing content for Business Wire’s multilingual websites and sites that Business Wire hosts for clients. ### Front End Developer @ Curse Inc Jan 2012 – Jan 2013 | San Francisco, Ca. Working and collaborating on over 50 game sites with a team of talented Designers, Developers and Product Managers to ensure design vision is maintained, HTML markup and Object Oriented CSS is lean, modular, semantic and UI deliverables are completed on time. ### UX/UI Designer @ LeadQual, LLC Jan 2011 – Jan 2012 | Emeryville, Ca. Full time web designer for an internet marketing company. Responsibilities include wireframe concepts, designing and front end coding new and existing websites, features and ads. ### Designer @ Freelance Design Consultant Jan 2010 – Jan 2012 | SF Bay Area ### Graphic/Web Designer @ Chevron Jan 2000 – Jan 2011 | San Ramon, Ca. Print: Responsible for designing gift cards, credit cards, marketing POP’s, Internal brochures and packets, posters and signage. Web: print and web ads. Designed and developed web landing pages, web images, and flash ads for Credit Card web site. Also responsible for developing, designing UI and maintaining internal employee web site. ### Web Designer @ Mentalshock Jan 2000 – Jan 2001 | San Francisco Bay Area ### Web Designer @ Hardcloud.com Jan 1999 – Jan 2000 | San Francisco, Ca. ## Contact & Social - LinkedIn: https://linkedin.com/in/delanicete --- Source: https://flows.cv/del JSON Resume: https://flows.cv/del/resume.json Last updated: 2026-03-25