Defining the design strategy by conducting quantitative research and wireframing, creating UI patterns, and user flows to meet user and business needs.

Designed the MVP for Pea’s Dance Studio, a responsive website for students to register for classes. Launched in October 2021, increased student registration by 350% in the first month.

Student Project: Research, designed, and prototyped an end-to-end mobile app for laundromat reservations.

Logo design and brand guide development for websites and marketing materials.

Designed daily and weekly Tableau data visualizations for internal teams and external clients.

Led and executed the launch of the Google Responsive Display program, and decreased cost per acquisition by 55% by optimizing the bidding process to achieve our client CPA goal.

Determined strategic direction by effectively collaborating with cross-functional teams to meet client goals and optimize ad programs.

Led administrative support for a 5-person operation and strategy team by facilitating systems setup, on-boarding, and calendar management.

Implemented the NLA website roll-out by tracking project deliverables, coordinating with external vendors, and effectively communicating project needs and goals.

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