# Deneva G. > Product Design Consultant, enterprise and consumer UX Location: San Francisco Bay Area, United States Profile: https://flows.cv/deneva I’m a product design consultant. I turn complex systems into simple, trustworthy experiences. I’ve shipped enterprise admin, security, and compliance tools at VMware, and consumer apps for education as well as shopping at Intel, Shutterfly. I've enjoyed doing immersive AR and VR UX design at HP. **I draw on my international background in fine arts, music, modeling, and beauty to bring a unique creative perspective to product design.** I work from research to Figma to production handoff. I care about accessibility and measurable outcomes. Open to full-time, part time/flex or contract. Portfolio (password-protected): xyzdesign.biz Password available on request ~~~~~ Email: abc@xyzdesign.biz Phone: 650-690-5981 ## Work Experience ### Product UX Consultant @ XYZ Design and Media Jan 2024 – Present | Mountain View, CA • Enterprise UX, security/compliance, AI-assisted workflows, design systems • Discovery, research, and analytics reviews → flows, prototypes, production UI (Figma) • Accessibility across patterns and screens; partner with engineering for reliable delivery ### Staff UX Designer @ VMware Jan 2018 – Jan 2024 | Palo Alto, California • Led UX for lifecycle, security, and compliance products at enterprise scale • Built and maintained shared design system in Figma • Improved navigation and task success through research and analytics • Specs, states, edge cases, and accessibility with engineering partners ### User Experience Lead (Immersive Computing, Customer Experience & Portfolio Strategy) @ HP Jan 2017 – Jan 2018 | Palo Alto • Led end to end UX for a brandable 3D foot-scanning retail platform, defining flows from capture to fit to order management and delivering production-ready UI and patterns. • Increased customer service chatbot satisfaction by auditing intents, redesigning conversation paths, and running iterative usability tests. • Designed scenarios and prototypes for immersive telepresence and VR collaboration; partnered with research to validate concepts and document interaction guidelines. • Performed market and technical reviews of 3D scanning and 3D printing solutions; informed strategy, partner choices, and roadmap. • Shaped consumer PC experience strategy across setup, onboarding, and support with attention to accessibility and measurable task success. ### User Experience Lead @ Intel Corporation Jan 2014 – Jan 2016 | Santa Clara • Directed UX research/design for K–12 web, tablet and mobile phone platforms • Data-informed tools that improved teacher/student outcomes • Presented insights to leadership and partners ### Senior User Experience Consultant @ WD, a Western Digital company Jan 2014 – Jan 2014 • Led UX for the out-of-box experience for WD My Cloud, simplifying device setup, account creation, discovery, and data migration across iOS, Android, and desktop. • Designed cross-platform file management flows for upload, sync, sharing, permissions, and offline access. • Created personal-cloud streaming experiences to mobile and TV, improving playback reliability and cast handoff. • Partnered with firmware and mobile teams; prototyped in Figma and validated through usability tests. ### User Experience Lead @ Shutterfly Jan 2012 – Jan 2014 | Santa Clara • Led UX for a complex e-commerce customization platform for photo and paper products, cards, and home decor. • Designed creation and personalization flows for wedding invitations, birth announcements, greeting cards, and gift cards with real-time preview and print-safe templates. • Defined multi-recipient checkout, multiple addresses, shipping options, bulk orders, and team sites. • Improved save, share, and collaboration so families could co-create and review designs. • Partnered with merchandising and print engineering to ensure print accuracy and quality; contributed patterns to the design system. ### Senior User Experience Consultant @ VMware Jan 2012 – Jan 2012 | Palo Alto • Led mixed-methods UX research: internal and external interviews, surveys, and analytics. • Turned insights into wireframes and interactive prototypes for rapid usability testing. • Produced clear readouts and stakeholder presentations that shaped roadmap and design decisions. • Delivered research, testing, and synthesis on accelerated timelines with reliable handoff to engineering. ### Senior User Experience Consultant - Infrastructure Admin Products @ Cisco Jan 2011 – Jan 2012 | Milpitas • Designed call layout presets and default behaviors for TelePresence calls (speaker view, gallery, content sharing), including camera and mic defaults, mute-on-join, and join settings to reduce setup friction. • Built provisioning and setup flows so admins could apply standardized call profiles across sites and device types. • Conducted deep heuristic evaluations of admin consoles and user flows; prioritized fixes that improved findability, feedback, and error prevention. • Designed and integrated the Webex for Outlook plug-in to streamline scheduling, room selection, and policy presets; improved clarity of join and dial-in details. ### User Experience Consultant - Digitial Products @ Barnes & Noble Jan 2011 – Jan 2011 | Palo Alto • Designed reading and shopping experiences for Android phones/tablets, iPhone, iPad, and NOOK Color; delivered flows, prototypes, and production UI. • Integrated social reading features: account linking, ratings and reviews, highlights and sharing, reading progress, and privacy controls. • Led competitive analysis for mobile textbooks; informed annotations, search-in-book, figure navigation, glossary, and note export. • Researched digital comics reading; recommended panel-by-panel navigation, zoom behavior, and layout rules to improve legibility. • Improved the digital book shopping journey from discovery and sampling to purchase and library management; simplified checkout and merchandising touchpoints. ### User Experience Specialist @ CXC Global Jan 2009 – Jan 2011 Contract engagement via CXC Global. Designed an online language-teaching platform for educators and students. Translated insights into IA, user flows, and lesson authoring. Created wireframes and interactive prototypes for assignments, grading, and progress dashboards. Contract engagement via CXC Global. Designed a multi-tenant customer loyalty CRM used by retailers across the EU. Defined flows for enrollment, card linking, points accrual and redemption, and offer delivery. Designed shop admin dashboards for segmentation, campaigns, and reporting with GDPR considerations. Mapped touchpoints across web, mobile, and POS; improved save, share, and receipt experiences. Produced wireframes, prototypes, and specs; supported testing and rollout. ### User Experience Manager - Consultant @ Microsoft (Dublin, Ireland) Jan 2009 – Jan 2010 * Competitive Analysis * UI / Wireframes * Visual Design * Product Design * UX FLows * Sitemaps * Requirements * Customer Needs Assessment ### User Experience Manager @ Pocket Kings Jan 2009 – Jan 2009 Responsible for defining and improving the design, development process, and overall experience of all web properties for online poker company. ### Freelance Information Architect / BA @ MakeoverSolutions.com Jan 2008 – Jan 2009 Helped solidify business requirements for highly interactive and complex makeover tool. Created formal documentation related to the tool. ### Information Architect @ Razorfish Jan 2007 – Jan 2008 Responsible for facilitating requirements gathering sessions with stakeholders. Worked with strategists to devise persuasive presentations for clients which championed user centered design and process as well as accomplishing the business goals. Mentored junior and mid level IA's on creating documentation for developers and designers. ### Information Architect (consultant) @ Ipartners Jan 2007 – Jan 2007 Interfacing directly with the client to re-brand and replace existing website so it targets new set of users and involves those users with appropriate set of social community oriented tools. Creating sitemap, user experience, site analysis. ### Usability Engineer @ Community Connect Jan 2006 – Jan 2007 Managed UI through entire product lifecycle for music, video, news channels on 6 social networking sites (from concept to QA). Facilitated usability testing and interviews both on phone and in person. Research and competitive analysis of existing sites and made recommendations for new products for the respective channels. Identifed sitewide UX patterns to streamline the user experience as well as reduce cost of development. Interfaced with various departments to develop the appropriate admin tools for site managers, effective adverts and sponsorship tools for marketing etc. ### User Interface Designer @ Universal Music Group Jan 2006 – Jan 2006 * Translation of business requirements into wireframes and functional requirements for internal Extranet application * Creation of HTML interface/prototype * Visual Design of Interface for internal Asset Management tool via Photoshop, HTML and CSS * Working with software development to translate design into ASP.net ### Digital Media Instructor @ Musician's Institute Jan 2004 – Jan 2005 * Taught adults of various experience levels how to understanding visual Branding and use it to communicate in the music business. I also taught how to create and maintain a website. Tools: Photoshop and Dreamweaver ### Interaction Design (Consultant) @ Sugarpuppy Jan 2001 – Jan 2004 Web design and development, graphic design, interaction design and information architechture ### Guest Scientist of Digital Storytelling @ Fraunhofer IGD Jan 2004 – Jan 2004 http://www.igd.fraunhofer.de/en *Created user scenarios and personas for interactive storytelling software. Designed AIML bot personalities. * Created identity, for software prototype. Conceptualized interface and interaction design. *Proposed and implemented new content management system based upon usability and productivity analysis. Conceptualized, designed, and created content and user interface for a game on pocket PC. ## Education ### Master of Art in Interaction Design HKU (Hogeschool voor de Kunsten Utrecht) ### Bachelor of Fine Arts in Interactive Multimedia Bowling Green State University ### Fine Arts Studio Arts College International ## Contact & Social - LinkedIn: https://linkedin.com/in/denevagoins - Portfolio: https://www.xyzdesign.biz/ --- Source: https://flows.cv/deneva JSON Resume: https://flows.cv/deneva/resume.json Last updated: 2026-04-13