Lead women’s design team in delivering trend-right silhouettes aligned with brand DNA and customer lifestyle.

Refresh core assortments and key categories while maintaining a strong outfitting strategy for store merchandising and customer engagement.

Collaborate with materials and production teams to evolve fabrics toward more sustainable options (organic cotton, recycled poly, lyocell).

Partner with Chief Product Officer on seasonal concept, color, and print direction; ensure continuity across genders with Men’s Design Director.

Work closely with marketing and visual merchandising to ensure seamless product execution from concept to stores/catalog.

Founding partner in creating the first children’s apparel online subscription business model.

Established brand aesthetic and unique positioning to create a distinctive children’s apparel brand.

Created the design vision, brand fit standards, workflow, and team structure to achieve business objectives.

Built and managed a high-functioning, collaborative design and technical design team of 3 designers, 2 technical designers, and 5 contractors.

Mentored designers, fostering a productive, positive, and innovative team environment within a fast-growing company.

Partnered with VP of Merchandising and Production Director to build and manage the product pipeline, including the seasonal brand calendar.

Managed and optimized departmental budgets for design and technical design.

Directed category expansion from girls to boys and footwear, aligning with customer demand and driving brand growth.

Led global inspiration travel (Paris, Copenhagen, Hong Kong, Japan) to inform silhouette, color, and concept innovation.

In partnership with the Design Director, led the direction and execution for boys’ and girls’ apparel across multiple categories, including swimwear, sleepwear, knits, wovens, and denim, ensuring trend relevance and brand consistency.

Collaborated cross-functionally with Design, Technical Design, and Merchandising teams to develop innovative products, including contributing to the design and refinement of Land’s End’s patented Iron Knee technology, enhancing product durability and customer satisfaction.

Partnered with the Graphic Design Director to modernize prints and graphics, aligning the assortment with current market trends and enhancing visual appeal to target customers.

Managed a diverse design team of five (2 Designers, 2 Design Associates, and 1 Design Assistant), providing mentorship and fostering a collaborative, creative environment to meet seasonal deadlines and quality standards.

Coordinating closely with merchandising to ensure cohesive assortments that met business goals.

Conducted trend research and competitive analysis to inform design strategies and maintain the brand’s position in the children’s apparel market.

Championed and led the design of the first girls’ activewear line, transforming fleece and knit pant businesses into the division’s fastest-growing category within a year.

Partnered closely with merchandising to build the leggings category into a $1M+ annual business.

Managed a design team of 2 designers and 1 intern, owning the end-to-end design process for all sweater assortments.

Oversaw development of 300+ colorways per quarter, ensuring trend relevance and brand consistency.

Traveled quarterly to Asia to collaborate directly with vendors, ensuring cost, fit, and design intent alignment ahead of line reviews.

Traveled bi-annually to Europe to research trends in young women’s and children’s markets, presenting findings to design and merchandising teams to inform seasonal direction.