# Denisse Jones > Creative Design Leader | Expert in Concept Development, Trend Direction & Sustainable Product Innovation | Women’s Design Director at Marine Layer Location: San Francisco Bay Area, United States Profile: https://flows.cv/denissejones Visionary design leader with 15+ years of experience shaping brands, driving product innovation, and translating global trends into commercially successful, sustainable apparel. Known for building and mentoring high-performing teams, aligning design vision with brand DNA, and creating cohesive, trend-relevant assortments across genders and categories. Currently leading women’s design at Marine Layer, I partner across functions — from product and merchandising to marketing and visual teams — to deliver inspiring collections that resonate with the customer’s lifestyle. My background spans start-up to global retail, with deep expertise in concept development, trend forecasting, silhouette direction, and sustainable fabric innovation. Passionate about heritage-driven brands with a modern perspective, I thrive on connecting creativity with strategy to craft products that tell a compelling story. ## Work Experience ### Women's Design Director @ Marine Layer Jan 2021 – Present | San Francisco Bay Area Lead women’s design team in delivering trend-right silhouettes aligned with brand DNA and customer lifestyle. Refresh core assortments and key categories while maintaining a strong outfitting strategy for store merchandising and customer engagement. Collaborate with materials and production teams to evolve fabrics toward more sustainable options (organic cotton, recycled poly, lyocell). Partner with Chief Product Officer on seasonal concept, color, and print direction; ensure continuity across genders with Men’s Design Director. Work closely with marketing and visual merchandising to ensure seamless product execution from concept to stores/catalog. ### VP of Design and Founding Member, fabkids @ FabKids Jan 2011 – Jan 2017 | San Francisco Bay Area Founding partner in creating the first children’s apparel online subscription business model. Established brand aesthetic and unique positioning to create a distinctive children’s apparel brand. Created the design vision, brand fit standards, workflow, and team structure to achieve business objectives. Built and managed a high-functioning, collaborative design and technical design team of 3 designers, 2 technical designers, and 5 contractors. Mentored designers, fostering a productive, positive, and innovative team environment within a fast-growing company. Partnered with VP of Merchandising and Production Director to build and manage the product pipeline, including the seasonal brand calendar. Managed and optimized departmental budgets for design and technical design. Directed category expansion from girls to boys and footwear, aligning with customer demand and driving brand growth. Led global inspiration travel (Paris, Copenhagen, Hong Kong, Japan) to inform silhouette, color, and concept innovation. ### Senior Designer - Kids @ Lands' End Jan 2010 – Jan 2011 In partnership with the Design Director, led the direction and execution for boys’ and girls’ apparel across multiple categories, including swimwear, sleepwear, knits, wovens, and denim, ensuring trend relevance and brand consistency. Collaborated cross-functionally with Design, Technical Design, and Merchandising teams to develop innovative products, including contributing to the design and refinement of Land’s End’s patented Iron Knee technology, enhancing product durability and customer satisfaction. Partnered with the Graphic Design Director to modernize prints and graphics, aligning the assortment with current market trends and enhancing visual appeal to target customers. Managed a diverse design team of five (2 Designers, 2 Design Associates, and 1 Design Assistant), providing mentorship and fostering a collaborative, creative environment to meet seasonal deadlines and quality standards. Coordinating closely with merchandising to ensure cohesive assortments that met business goals. Conducted trend research and competitive analysis to inform design strategies and maintain the brand’s position in the children’s apparel market. ### Senior Designer - Girls Knits @ Old Navy Jan 2007 – Jan 2010 Championed and led the design of the first girls’ activewear line, transforming fleece and knit pant businesses into the division’s fastest-growing category within a year. Partnered closely with merchandising to build the leggings category into a $1M+ annual business. Managed a design team of 2 designers and 1 intern, owning the end-to-end design process for all sweater assortments. Oversaw development of 300+ colorways per quarter, ensuring trend relevance and brand consistency. Traveled quarterly to Asia to collaborate directly with vendors, ensuring cost, fit, and design intent alignment ahead of line reviews. Traveled bi-annually to Europe to research trends in young women’s and children’s markets, presenting findings to design and merchandising teams to inform seasonal direction. ### Designer - Maternity @ Old Navy Jan 2005 – Jan 2007 ### Designer - Baby and Maternity @ babystyle Jan 2003 – Jan 2005 | Los Angeles, CA ### Showroom Assistant @ Leila Ross Showroom Jan 2000 – Jan 2001 ### Project Manager @ JD power and associates Jan 1998 – Jan 2000 ## Education ### A.A. in Apparel Manufacturing FIDM ### B.A in Sociology University of California, Berkeley ### The Buckley School ## Contact & Social - LinkedIn: https://linkedin.com/in/denissejones --- Source: https://flows.cv/denissejones JSON Resume: https://flows.cv/denissejones/resume.json Last updated: 2026-04-05