Leading a team of 3 designers for acquisition & expansion on Adobe.com and Adobe apps — driving checkout, upsell, and bundled merchandising across Individual and Teams segments.

• Led 0-to-1 design efforts of Adobe’s internal Paywalls platform, scaling to multiple internal clients.

• Defined experimentation frameworks and reusable monetization components across product ecosystem.

• Influenced cross-product consistency through design system contributions and governance.

• Led UX efforts for Today at Apple, Shop with a Specialist, Financing, /Retail initiatives.

• Partnering with the stakeholders on defining product experience on apple.com and Apple Store app.

• Worked in cross-functional teams from conception to implementation for Audi and Visa.

• Gathered insights through interviews, usability studies, A/B testing.

• Collaborated on product strategy and designed experiences for web and mobile apps.

• Documented and communicated functional specifications.

• Designed responsive web experiences for cricketwireless.com

• Collaborated on testing UX concepts to optimize the purchase funnel.

• Partnered on accessibility, QA, and UAT.