# Dennis Estanislao > Design Leader & Mentor, Problem Solver, Lifelong Learner | Head of Product Design & UX @ Fairmarkit Location: San Francisco Bay Area, United States Profile: https://flows.cv/dennisestanislao I love solving complex problems and making software fun and easy to use. I’m an SF-based product design leader with over 20+ years of experience crafting designs over multiple platforms across different industries for both enterprise SaaS and consumer spaces. Most recently, I lead product design at Scout RFP (acquired by Workday for $540M in 2019) as the first Product Designer and not only lead product design by delivering approachable user-centered designs, but also established design process, design systems, and helped develop product roadmap. I was also responsible in growing the Product Design Team- taking lead in hiring, coaching, and mentoring designers. I’m a customer-obsessed designer, cross-functional collaborator, problem solver, people person, pixel nerd, father of two, and lover of Thai food. I consider myself a lifelong learner and I’m always hungry to tackle on new and exciting challenges. All in all, I absolutely love what I do. ## Work Experience ### Head of Product Design and User Experience @ Fairmarkit Jan 2025 – Present | San Francisco Bay Area ### Group Lead, Design Manager | CRM Product Experience, CRM Data Visualizations @ HubSpot Jan 2024 – Jan 2025 | Remote As Group Design Manager for the CRM Product Experience/Data Visualization Group, overseeing three teams: Index Page FE/BE, Grid Component, and Pipelines & Middleware. These teams managed HubSpot’s most-viewed pages, attracting 1.5 to 1.7 million unique users per week. My role was to oversee design projects and features developed within this group. - Led the CRM Product Experience/Data Visualization team, owning the design strategy for the Index Page and its supporting visualizations - Oversaw as a the manager for major design initiatives, including the Index Page Redesign, Board Redesign, Pipeline Approvals, Pipeline Rules, Grid Component Improvements - Collaborate cross-functionally with product, engineering, and data teams to ensure design solutions aligned with business objectives and user needs - Drove strategic initiatives in partnership with cross-functional teams, including DataOps, Reporting, and Design Systems, to deliver cohesive and scalable user experiences - Communicated project status, progress, and key outcomes to stakeholders, cross-functional partners, and executive leadership to ensure alignment and visibility - Managed and mentored a team designers, creating personalized career development plans to support growth and performance ### Design Lead | Datasets/CRM Index Pages @ HubSpot Jan 2023 – Jan 2024 A Design Lead at HubSpot serves in a hybrid player-coach role, balancing hands-on individual contributor work with team leadership and managerial responsibilities. - Led a team of designers while driving the strategic vision for the Index Page, shaping the product roadmap and securing alignment from stakeholders, cross-functional partners, and executive leadership - Managed and coached an Associate Product Designer, supporting their growth and advancement to Product Designer through targeted mentorship and career development ### Design Lead | Data Model Management @ HubSpot Jan 2022 – Jan 2023 | Remote - San Francisco Bay Area A Design Lead at HubSpot serves in a hybrid player-coach role, balancing hands-on individual contributor work with team leadership and managerial responsibilities. -Designed and launched the Data Model Overview, a net-new feature that enabled users to visually explore their data model for the first time -Defined the product vision and created the roadmap for the Data Model Overview, aligning it with long-term business and user goals -Partnered with cross-functional teams to integrate key data points, enhancing the utility and depth of the experience -Contributed to the strategic direction of Data Management, with a focus on building a scalable, admin-focused experience for future growth -Managed, mentored, and onboarded designers to take ownership of the work, ensuring a smooth transition and long-term continuity of the product vision ### Product Design Manager @ Clio - Cloud-Based Legal Technology Jan 2021 – Jan 2022 | Remote (San Francisco Bay Area) As Product Design Manager at Clio, my role was to lead a team of designers across multiple product areas- to help my team develop their skills, achieve their career goals, and improving the systems and processes in place to evolve and help shape the culture of the design team at Clio. As a member of the product leadership team, my role was to also help define the design and product strategy of key product areas alongside my Product and Engineering leaders. ### Director of Product Design @ Zylo Jan 2020 – Jan 2021 | San Francisco Bay Area As the Director, Product Design at Zylo, my role was to primarily re-build the Design department from the ground up, which included re-establishing tools, improving design processes, hiring and managing product designers, and most importantly, playing a key role in determining the strategic product roadmap through user experience and research in a fast-paced startup environment. Worked with Product and Executive Team to strategically define the product roadmap and prioritize design projects * Rebuilt Product Design Team from the ground up, recruited & onboarded 2 designers in the first month * Player / Coach Role : Delivering high fidelity prototypes to Engineering while growing, hiring, and mentoring Product Designers. * Improved collaboration and efficiency with Product and Engineering through improved processes and methods * Established new design tools, design patterns, & design system (UXPin) * Conducted user research interviews, usability tests, and established best practices on Product Design/User Experience execution ### Director of Design @ Zignal Labs Jan 2019 – Jan 2020 | San Francisco Bay Area As the Director of Design at Zignal Labs, my role was to re-establish the Design department and champion design as voice across the organization and to improve processes, tools, and advocate for a user-centric culture while improving the user experience of the existing application as well as introducing new features/products to customers. - Growing, hiring, and mentoring Product Designers - Improved methods and process to encourage design thinking and collaboration with Sales, Customer Success, Implementation, Solution Consulting, and Engineering Teams - Established new design tools (Figma) and revamped existing design systems; - Introduced new design patterns to the application - Worked with Product and Executive Team to help define the product roadmap and prioritize design projects; built and managed a design backlog in JIRA - Design and delivered high fidelity designs, prototypes, and specs to Engineering ### Director Of User Experience @ Workday Strategic Sourcing Jan 2017 – Jan 2019 | San Francisco Bay Area Promoted as the Director of User Experience of Scout RFP, it is my responsibility to lead the Product Design Team and help establish the vision of the product. My responsibilities in include: • Growing the Product Design team. Hiring, and mentoring Product Designers • Establish a hiring process for Product Managers and Product Designers • Maintain a cohesive user experience throughout the Scout Platform • Driving and establishing the product vision, product roadmap, and priorities with Product Managers and Engineering Leads • Established design systems, usability testing, project management, and other efficient practices in the Product Team • Since start of Sept of 2015, successfully defined, launched, and provided direction for 6 brand new products to the Scout platform ### Manager & Principal Product Designer @ Workday Strategic Sourcing Jan 2015 – Jan 2017 As the Lead Product Designer for Scout RFP, I drove the product design & lead the effort on User Experience for Scout. By establishing a consistent and repeatable process, design principles, consistent design patterns, and helping grow the Product Team at Scout, I have helped drive the company to grow into a leader in the Sourcing and Procurement enterprise software space. • Responsible for the direction & designs of features and functionality that increased the average sales price (ASP) of the product • Since start in Sept of 2015, enterprise customer list has more than grown 3x & users have grown to over 22,000+ • Established a Product Design Process and Requirements Process • Established the Design Team Hiring and Onboarding Process; created interview process for screening and interviewing designers and established an onboarding process for designers joining the team • Established Product Team Design Principles • Established Design Pattern Library to maintain a consistent experience in the application and streamline design workflows and increase efficiencies in producing designs and prototypes. • Managed Product Designers, tracking their progress and performance through weekly 1-on-1 meetings. • Works directly with Product Managers to help establish the Scout Product Roadmap • Discovery, Research, User Interviews, Wireframes, Visual Design, Lo Fi & Hi Fidelity Prototypes, Wrote Technical Requirements with Engineering Team • Helped establish early brand design; worked on marketing website, designed print collateral- banners, brochures, cards, etc. ### Experience Lead, KPMG Digital (Formerly Cynergy Systems) @ KPMG US Jan 2012 – Jan 2015 | Remote As an Experience Lead at KPMG Experience Digital & Mobile Group (formerly Cynergy Systems, acquired by KPMG in Mar 2014), I lead the design on client engagements and directly worked with clients to understand and define business goals, establish design scope, and execute and present design deliverables, and worked with Engineers to help deliver software applications. As the Experience Lead, I coordinated and collaborated with Project Managers, Business Analysts, Lead Architects, Engineers, domain experts, and clients to help deliver engaging user experiences across numerous domains: • HR & Employee Onboarding - Designed software that helped expedite the onboarding process through web & mobile • Telecommunications - Designed software for helped one of the largest telecommunications companies in the world maintain and manage their SLAs across 52 countries. • Gaming Industry - Helped Microsoft Studios design & launch a responsive website for flagship AAA title on time. • Medical Technologies - Designed software for a major medical company that helped doctors and nurses build smarter medical flowcharts for hospitals • HVAC - Designed and develop user personas to move for future strategic engagements • Digital Agency (Cynergy Applications and Websites) - Lead the design for a responsive website for Cynergy Systems & designed a custom iPad application that presented client success stories, results, and KPIs. Lead the design efforts & established brand consistency throughout all our deliverables. • Other industries & domains I’ve designed software for : Media & Entertainment, Transportation Maintenance, Large Hardware & Technology companies, and more.... Design duties & deliverables include: user research, user persona building, strategic digital planning, wireframes, lo-fi & hi-fi prototypes, visual designs, interactive style guides, and advocating clients to create engaging user experiences for their audiences. ### Conference Organizer, Co-Founder @ Remix South Jan 2010 – Jan 2013 | Atlanta, Ga • Successfully ran a design & development conference in 2010, 2011, 2012. • Grew the conference from about 220 in 2010 to 500+ the following consecutive years • Designed all print & web deliverables • Organized budget, sessions, scheduled speakers and coordinated events • Managed and delegated responsibilities regarding conference logistics to team members ### Senior UX Developer, R&D @ Vocalocity Jan 2011 – Jan 2011 | Atlanta, Georga Created designs & prototypes for phone calling & tracking software Worked closely with development team to design & build prototypes ### Lead Product Designer & Front End Developer, UX Team @ Omnilink Systems Jan 2008 – Jan 2011 -Created designs & prototypes for phone calling & tracking software Worked closely with development team to design & build prototypes -Developed all print collateral: brochures, posters, business cards, etc. -Redesigned, restructured, and maintained corporate website. -Set and defined logo and branding standards for collateral, website, and applications Front End Developer (HTML, CSS, JS) for applications -Worked alongside Engineers in agile methodologies to help produce and deliver releases - Created interface design web and established user experience of web based applications: • Alzheimer’s Association Comfort Zone • Omnlink Personal Tracker • Amberwatch GPS ### Principal @ fwdpxl studios Jan 2003 – Jan 2009 | Atlanta, Georgia, United States Freelance Digital Work specializing in: - Web Design & Front End Development - Graphic & Logo Design - Magazine Advertisement & Layouts - Video Editing & Video Production - Digital Photography ### Flash Developer & 3D Artist @ LBi Atlanta Jan 2007 – Jan 2008 • Developed Flash sites and 3D animation pieces for clients under direction of Creative Directors and Art Directors • Produced several internal corporate branding projects ranging from interactive demos to print and web design ### Flash Designer & Developer @ AIS Media Jan 2006 – Jan 2007 • Developed print, graphic, web, and 3D animation pieces for direct clients and creative partners • Produced several internal corporate branding projects ranging from interactive demos to print and web design ### 3D Artist / Web Designer / Front End Developer @ Groundrush Media Jan 2005 – Jan 2006 ## Education ### BFA in Media Arts and Animation The Art Institute of Atlanta ## Contact & Social - LinkedIn: https://linkedin.com/in/dennisestanislao - Portfolio: http://fwdpxl.com --- Source: https://flows.cv/dennisestanislao JSON Resume: https://flows.cv/dennisestanislao/resume.json Last updated: 2026-04-13