Experience
2021 — Now
Santa Clara, California, United States
2021 — 2021
Santa Clara, California, United States
Driving key customer references for the Strata Products with a focus and priory to Global 2000 customers and product use case focus including: Next Generation Firewalls (Physical, Cloud/Virtual, Container); Cloud Delivered Security Subscriptions (Cloud malware detection, Enterprise Data Loss Prevention (DLP), URL Filtering, Threat Protection, DNS Security Services, SD-WAN and IoT Security); Network Security Management (Panorama).
2015 — 2021
2015 — 2021
Santa Clara, CA
Promoting and marketing emerging technologies and speakers for: Cloud Platforms, Cloud Applications, Big Data, MarTech, DevOps, AI/ML, and other Silicon Valley focused technologies.
Thought Leaders: VMware, AWS, Google, Nutanix, IBM, InfoSys, CentruryLink, Cisco, HP, AppDynamics, RackSpace, Marketo, ServiceNOW, RSA, Adobe, Facebook, LinkedIn, and others.
Primary marketing effort focused on Digital Email Campaigns, Promotional & Show Video Production, PR Management, Content Creation, Social Media, Web Site, Traditional Advertisements & Flyers, Stage Presentation Production, Show Logo & Graphic Design, Stage Presentations, Corporate Outreach, etc.
CMO Inflect 2018: Your Playbook for Winning!
TiE Inflect 2018: Imagination to the Power of AI
CMO Inflect 2017: Your Playbook for Winning!
TiEcon 2017: The World's Largest Entrepreneurship Conference: Imagine. Innovate. Inflect.
TiEcon 2016: Entrepreneurship Inspiring the World - Dream. Change. Inspire.
TiEcon 2015: Disruptive Entrepreneurship - Break-In. Break-Out. Break Away.
Create and organize marketing and advertising for the world’s largest technology-anchored conference focused on entrepreneurship. Collaborate with other leaders to plan, market and conduct the conference.
Key Projects:
* In less than seven (7) weeks, attracted over 350+ Executive marketing professionals to the TiE Silicon Valley inaugural CMO Inflect summit event including over 140+ recognized CMOs to Inflect on marketing technologies and strategies that provided impactful and meaningful take away actions for the audience.
* Prepared and coordinated marketing for TiEcon 2015, 2016, and 2017 attracting over 5,000 attendees and 50,000 social and live streamed entrepreneurs from over 25 countries, featuring world-renowned speakers.
* Increased attendance 14% year-over-year, sponsorship revenue 7%, exposition space 30% (sold out), and doubled digital marketing outreach from 24 million to over 46 million.
2020 — 2021
Sunnyvale, California, United States
ProMatch is an interactive resource center for professionals who are seeking work in the greater San Francisco Bay Area. ProMatch is a volunteer-run organization, providing a full array of skills training necessary for Bay Area technical and business professionals in career transition.
Workshops - Developed a number of workshops for on-line virtual delivery
Professional Skills Workshop Content:
• Averaged 4.7-star average attendee rating for professional skills workshop deliveries by creating, producing and presenting five (5) interactive on-line workshops covering presentation through business modeling skills and tools
• Achieved 4.8-star attendee rating for personal self-marketing skills by producing and facilitating four (4) virtual and in-class workshops targeted at developing personal brand and career topics
• Engaged and inspired 160+ members in by creating and delivering theme-based content with strategic business goal alignment and team development & training activities
Team Leadership:
• Accelerated team on-boarding and flexibility by creating high value overview video covering content delivery, team roles and responsibilities for a highly dynamic organization
• Lead team of 30 volunteers in raising productivity and raising achievement bar by driving a team strategy, mentoring, training, creating lasting content and succession planning
• Increased team visibility by re-branding the team, content conversion, mission statement, team strategy and overall alignment with organization
2019 — 2019
Santa Clara
Delivering event technologies and solution definitions covering 360-degree integration and automation for event hands-on labs and workshop content development from pre-event planning, content developments, event delivery and post event result activities.
Key Achievements:
Content Management:
• 1,100 unique content session managed and scheduled Product Marketing, Brand, Legal and Final reviews with events system version control and integration to CRM and BI Reporting
• Over 345 Hands-on and Technical Developer Training sessions managed by event system integration to CloudLabs, leveraging AWS and Azure IaaS for developer training instances
Campaign Promotions:
• Captured 500+ CIOs, 1,500+ Executives, 2,000+ Customer expansion, 2,000+ new key prospects and 20,000+ total attendees
Digital Marketing:
• Over 20,000 attendees supported with 360-degree digital event data
• Seven (7) major end-to-end by-directional integrations for digital attendee data including CRM and Marketing Automation campaigns
• Nine (9) major end-to-end by-directional integrations for digital content delivery and use with ultimate continued use in public customer/partner community portal access for attendees
• 400+ Digital Lab Developer Guides by implementation of Markdown content with GitHub data Integration, Digital Brand Conversion and delivery to Public Developer Portal platform
• 1,100 sessions product and topical categorization with Event Digital Journey (Recommended/Personalized Agendas) delivering live digital updates with access URL or static snapshot PDF Sales/Marketing recommendations for Customers/Prospects
• Seven (7) Custom Registration Workflows delivered for attendees, executives, white glove C-Suite, prospects, customers, employee and sponsors/exhibitors, over 20,000 total attendees
• Deep system integrations for Mobile Digital Event App: Agenda/Schedule/Personal Agenda, Speaker Bios, Sponsor Content, Surveys, Networking, Social, Content
Education
California Polytechnic State University-San Luis Obispo
BSEE
University of California, Berkeley, Haas School of Business
Product Management Certificate
2010 — 2010
Stanford University
Successfully Completed
Mission College
Continuing Education
2007 — 2008
San Jose City College