# Dennis Payton > Product Marketing Leadership - Launching Products, Driving Business and Multiplying Customer Success Location: San Francisco Bay Area, United States Profile: https://flows.cv/dennispayton Exceptional career in marketing with strong business, engineering and product development experience. Passion working with people and teams leading through positive inflection points of growth and development in business. Innovative and results-oriented professional: 50+ Products Launched, 50+ Partner Solutions & Distribution Channels Launched, 330% Revenue Growth; 200% Add-on Revenue; 70% Event Cost Reduction; 500% Lead Increase; 75 Customer Benchmarks, 60 days; 160 New Product Customers, 9 months; 2X Digital Social Footprint “Supplier of the Year” - Fortune 50 customer; $220M Global R&D Management; 3 Peer Achievement and President’s Awards; Able to manage customer relationships, technology business models, and marketing savvy to develop and implement strategies for launching new and existing products driving growth and revenue. Comprehensive knowledge of diverse technologies including cloud computing; business applications; computer hardware, software, and firmware; virtual computing; and networking. Extraordinary ability to understand and communicate complex technologies to create marketing content, business value, and positioning in target markets. Proactively able to identify emerging markets to inform and guide new product development. • Leadership/communication skills • Excellent written and verbal communicator • Product Strategy & Road-Mapping • End to end Product Lifecycle Mgmt • Customer and Partner engagement • Go-to-market strategy development • Event Marketing and Event Strategy • Resonating messaging & positioning • Marketing content and sales enablement tools • Strategic, Tactical & Technical Sales support • Passion for new Technologies & Products • Quantitative Analysis & decisive solutions • Market segmentation • Pricing & Packaging strategies • Detailed Competitive analysis • Market research and analysis • Sales Enablement Product Differentiation • Enthusiastic team player! • Event and Development Facilitation Leader ## Work Experience ### Senior Product Marketing Manager - Cloud and Software Firewalls @ Palo Alto Networks Jan 2021 – Present | Santa Clara, California, United States ### Sr Product Marketing Manager - Customer References (CW) @ Palo Alto Networks Jan 2021 – Jan 2021 | Santa Clara, California, United States Driving key customer references for the Strata Products with a focus and priory to Global 2000 customers and product use case focus including: Next Generation Firewalls (Physical, Cloud/Virtual, Container); Cloud Delivered Security Subscriptions (Cloud malware detection, Enterprise Data Loss Prevention (DLP), URL Filtering, Threat Protection, DNS Security Services, SD-WAN and IoT Security); Network Security Management (Panorama). ### Co-Chair, Marketing TiEcon Leadership @ TiE Jan 2015 – Jan 2021 | Santa Clara, CA Promoting and marketing emerging technologies and speakers for: Cloud Platforms, Cloud Applications, Big Data, MarTech, DevOps, AI/ML, and other Silicon Valley focused technologies. Thought Leaders: VMware, AWS, Google, Nutanix, IBM, InfoSys, CentruryLink, Cisco, HP, AppDynamics, RackSpace, Marketo, ServiceNOW, RSA, Adobe, Facebook, LinkedIn, and others. Primary marketing effort focused on Digital Email Campaigns, Promotional & Show Video Production, PR Management, Content Creation, Social Media, Web Site, Traditional Advertisements & Flyers, Stage Presentation Production, Show Logo & Graphic Design, Stage Presentations, Corporate Outreach, etc. CMO Inflect 2018: Your Playbook for Winning! TiE Inflect 2018: Imagination to the Power of AI CMO Inflect 2017: Your Playbook for Winning! TiEcon 2017: The World's Largest Entrepreneurship Conference: Imagine. Innovate. Inflect. TiEcon 2016: Entrepreneurship Inspiring the World - Dream. Change. Inspire. TiEcon 2015: Disruptive Entrepreneurship - Break-In. Break-Out. Break Away. Create and organize marketing and advertising for the world’s largest technology-anchored conference focused on entrepreneurship. Collaborate with other leaders to plan, market and conduct the conference. Key Projects: * In less than seven (7) weeks, attracted over 350+ Executive marketing professionals to the TiE Silicon Valley inaugural CMO Inflect summit event including over 140+ recognized CMOs to Inflect on marketing technologies and strategies that provided impactful and meaningful take away actions for the audience. * Prepared and coordinated marketing for TiEcon 2015, 2016, and 2017 attracting over 5,000 attendees and 50,000 social and live streamed entrepreneurs from over 25 countries, featuring world-renowned speakers. * Increased attendance 14% year-over-year, sponsorship revenue 7%, exposition space 30% (sold out), and doubled digital marketing outreach from 24 million to over 46 million. ### Co-Manager, Co-Lead Market Yourself Team and Facilitation Skills Team @ ProMatch - The Silicon Valley Chapter of Experience Unlimited Jan 2020 – Jan 2021 | Sunnyvale, California, United States ProMatch is an interactive resource center for professionals who are seeking work in the greater San Francisco Bay Area. ProMatch is a volunteer-run organization, providing a full array of skills training necessary for Bay Area technical and business professionals in career transition. Workshops - Developed a number of workshops for on-line virtual delivery Professional Skills Workshop Content: • Averaged 4.7-star average attendee rating for professional skills workshop deliveries by creating, producing and presenting five (5) interactive on-line workshops covering presentation through business modeling skills and tools • Achieved 4.8-star attendee rating for personal self-marketing skills by producing and facilitating four (4) virtual and in-class workshops targeted at developing personal brand and career topics • Engaged and inspired 160+ members in by creating and delivering theme-based content with strategic business goal alignment and team development & training activities Team Leadership: • Accelerated team on-boarding and flexibility by creating high value overview video covering content delivery, team roles and responsibilities for a highly dynamic organization • Lead team of 30 volunteers in raising productivity and raising achievement bar by driving a team strategy, mentoring, training, creating lasting content and succession planning • Increased team visibility by re-branding the team, content conversion, mission statement, team strategy and overall alignment with organization ### Sr. Manager Cloud Labs, Strategic Events (CW) @ ServiceNow Jan 2019 – Jan 2019 | Santa Clara Delivering event technologies and solution definitions covering 360-degree integration and automation for event hands-on labs and workshop content development from pre-event planning, content developments, event delivery and post event result activities. Key Achievements: Content Management: • 1,100 unique content session managed and scheduled Product Marketing, Brand, Legal and Final reviews with events system version control and integration to CRM and BI Reporting • Over 345 Hands-on and Technical Developer Training sessions managed by event system integration to CloudLabs, leveraging AWS and Azure IaaS for developer training instances Campaign Promotions: • Captured 500+ CIOs, 1,500+ Executives, 2,000+ Customer expansion, 2,000+ new key prospects and 20,000+ total attendees Digital Marketing: • Over 20,000 attendees supported with 360-degree digital event data • Seven (7) major end-to-end by-directional integrations for digital attendee data including CRM and Marketing Automation campaigns • Nine (9) major end-to-end by-directional integrations for digital content delivery and use with ultimate continued use in public customer/partner community portal access for attendees • 400+ Digital Lab Developer Guides by implementation of Markdown content with GitHub data Integration, Digital Brand Conversion and delivery to Public Developer Portal platform • 1,100 sessions product and topical categorization with Event Digital Journey (Recommended/Personalized Agendas) delivering live digital updates with access URL or static snapshot PDF Sales/Marketing recommendations for Customers/Prospects • Seven (7) Custom Registration Workflows delivered for attendees, executives, white glove C-Suite, prospects, customers, employee and sponsors/exhibitors, over 20,000 total attendees • Deep system integrations for Mobile Digital Event App: Agenda/Schedule/Personal Agenda, Speaker Bios, Sponsor Content, Surveys, Networking, Social, Content ### Sr. Manager Strategic Events Technologies (CW) @ ServiceNow Jan 2018 – Jan 2019 | Santa Clara, California Delivering event technologies and solutions covering 360-degree event data, systems integrations, business intelligence, analytics, communications and managing event partners and vendors. Key Achievements: * Primary corporate event driving over $1B+ in pipeline opportunities from event to +3 months * Strategic customer event delivering 20,705 registrations (YOYG 12.7%), $10M in sponsor/exhibitor revenue * Customer and product content; over 600 customers sharing, 500+ technical and business sessions, 170 developer, 65 pre-conference training, 25 partner sessions and 11 keynotes * Internal strategic sales enablement event (4,000+ attendees) * Technologies and Systems: G2Planet, PRMConnect, EventBase, HANA/Tableau, RainFocus, ServiceNow, Eloqua ### Co-Manager, Co-Lead Interview Team and Facilitation Skills Team @ ProMatch - The Silicon Valley Chapter of Experience Unlimited Jan 2017 – Jan 2018 | Sunnyvale, CA ProMatch is an interactive career resource center for professionals who are seeking work in the greater San Francisco Bay Area. ProMatch is a volunteer-run organization, providing a full array of skills training necessary for Bay Area technical and business professionals in career transition. The Interview Team is devoted to reinforcing skills that get people hired. The team designs and delivers comprehensive classes and workshops that teach interviewing skills and provides a safe environment in which to practice and develop those skills. Interview Team leaders conduct training and workshops to assist members in developing and strengthening core professional skills. This includes coaching other members on interview skills, negotiating compensation, and resume development. The Facilitation Skills Team is a "cross-team" extension of the Training & Development (T&D) branch of ProMatch. Comprised of both current members and alumni, the Facilitation Skills Team is dedicated to improving the facilitation skills of members across all of ProMatch — from any T&D or Operations team. Facilitation Skills Team provides opportunities for professionals to develop critical skills needed to become leaders and devoted to improving facilitation skills. ### Vice President, Product Marketing and Development @ Expandable Software, Inc. Jan 2008 – Jan 2016 | Santa Clara, CA Supervised development of new products and associated marketing strategies. Conducted market research and analysis. Created content, training programs, and other materials to empower sales force. Key Achievements: * Positioned, Launched and drove New Cloud / SaaS ERP product solutions (Citrix XenServer / XenDesktop based) and grew the product to more than 60% of new business deals. * Launched: 7 major ERP Software releases; Cloud RESTful Web Services API Developer Platform; 10+ Mobile Data Collection Apps; 10+ Cloud Enterprise App Partner Integrations; 8+ On-Prem Enterprise App Partner Solutions; 3 Data Analytics/ Intelligence Tools * Introduced new cloud API platform with SDK, which nearly doubled add-on sales in one year and significantly contributed to customer loyalty. * Garnered more than 75 excellent customer performance reviews and testimonials for analyst in less than 60 days resulting in high value analyst report and critical marketing and sales asset. * Launched and drove Cloud / SaaS product solution and grew the product to more than 60% of new business deals. * Fostered turnaround of “very low morale, short-staffed, and poor responsiveness” development team to high performance team that slashed product development cycles more than 75% while meeting high feature demand. * Structured and directed critical customer advocacy program obtaining high value video testaments from 30 diverse customers for each target market segment and 12 formally produced video assets in less than nine months. Led all Product Strategy, Road Map, Development and Go-to-Market (GTM) efforts for Enterprise Resource Planning (ERP) core solutions and established new ERP Extension/Integration products and partner channels: Expandable ERP & CRM, Salesforce CRM, AssurX QMS, Arena Solutions PLM, SPS Commerce e-Trading, Avalara Cloud Tax Solutions, Magento e-commerce Web Storefront and other joint partner solutions and business relationships. ### Executive Product Marketing Consultant @ Glimmerglass Networks Jan 2008 – Jan 2008 | Hayward, CA Intelligent Optical network switching products for global cyber security and telecom optical networks. Spearheaded the creation of presentation and marketing materials for sales, customer relations, business development, and executives for developing startup companies. Liaised with development to ensure awareness of new product requirements, applications, intended customers, and features. Key Achievements: * Conceived and defined network operations/business support (OSS/BSS) product strategy resulting in immediate EMS product plan and 2-3 year network management solution roadmap for client. * Delivered executive messaging and presentations for fund raising and development of marketing strategy resulting in $3.4 million debit financing and eventual $15 million formal venture capital investment. * Evaluated number and abilities of existing personnel and recruited critical software leadership and teams to execute existing and new product strategies typically doubling resource headcount with highly capable technical employees. ### Vice President Product Marketing / Management, Officer @ GoDigital Networks, Inc. Jan 2000 – Jan 2006 | Fremont, CA Key contributor to the success of Fortune 100 customer's standardization of product (Verizon, AT&T, Qwest, MCI, Bell Canada, Sprint), winning independent service provider accounts (ILEC/IOC, CenturyTel, Telus, Frontier, AllTel, Citizens Communications, TDS, Valor Communications, etc.), marketing products and the company, setting and driving product launches, market definition and development; unanimously appointed as an officer of the company by the Board of Directors. Key Achievements: * Product Launches: XCel-4a New BB Triple Play IP Network Product Line; CarrierNode; XCel-12GS, 2 Major XCel-V.90 Software releases; 9+ Partner Product Distribution Channels; 45+ Partner Compatibility Solutions * Created and executed the “Broadband Avalanche” sales and marketing program which added 160 initial IOC, ILEC, and service provider customers within the first year leading to additional Fortune 100 customers and increasing revenue over 330%. * Defined customer specifications for an EMS network management product and developed and marketed solution in four months resulting in a new Fortune 50 customer and their nomination of company as “Supplier of the Year”. * Characterized and contributed to development of Xcel-4a Broadband access product earning sales of over $16 million. * Formulated conference and event strategies maximizing opportunities, reducing costs by 70%, and increasing raw leads by 500% resulting in fully booked executives and sales personnel and realizing an immediate ROI in closed deals and increased top line revenue. ### Professional River Guide @ All-Outdoors California Whitewater Rafting Jan 1996 – Jan 2003 | Walnut Creek, CA All-Outdoors California River Guides Trained and Certified in Swift Water Rescue Technician II, Wilderness First Aid & CPR, Professional High Water IV Guide & Guide Instructor. ### Vice President Product Marketing & Corporate Foundation @ Intera Systems, Inc. Jan 1999 – Jan 2000 | Los Gatos, CA Privately held start-up with responsibilities for bridging High Speed Switching Fabric Technology into System Product definition and Marketing requirements. ### Senior Manager Meridian Enterprise R&D Labs @ Nortel Networks Jan 1997 – Jan 1999 | Santa Clara, CA ### Manager R&D Lab Operations @ Bell Northern Research Jan 1995 – Jan 1997 | Mountain View, CA ### Senior H/W Design Engineer, Member of Scientific Staff, Architectural Evolution @ Bell-Northern Research (BNR) Jan 1993 – Jan 1995 | Mountain View, CA ## Education ### BSEE in Electronic Engineering California Polytechnic State University-San Luis Obispo ### Product Management Certificate in Center for Executive Education - Product Management Program University of California, Berkeley, Haas School of Business Jan 2010 – Jan 2010 ### Successfully Completed in Computer Science - Software Programming Methodologies and Abstractions Stanford University ### Continuing Education in Computer and Information Sciences, General Mission College Jan 2007 – Jan 2008 ### AS Electronics in Electronics San Jose City College ## Contact & Social - LinkedIn: https://www.linkedin.com/in/dennislpayton - Website: https://dennislpayton.wordpress.com/ --- Source: https://flows.cv/dennispayton JSON Resume: https://flows.cv/dennispayton/resume.json Last updated: 2026-04-07