Led the end-to-end design strategy for a centralized Console Manager, transforming uncatalogued "Dark Data" into a manageable "source of truth" for organizational health. Created a clear, concise POC that influenced the company’s decision to acquire 1Touch.io — expanding product capabilities and offerings. Standardized the merchant experience by implementing the Hive Core Design System, ensuring a consistent UI/UX across complex data discovery and infrastructure management modules. Architected a strategic "First-Run Experience" and 4-step installation wizard to guide users through Cloud vs. On-Prem architecture choices, removing friction from initial technical setups.

• Conceptualized the "File X-Ray" dashboard to surface critical PII/sensitive customer data signals, such as SSNs, ensuring compliance with global retail privacy regulations.

• Spearheaded interactive "Node View" visualizations to help stakeholders navigate complex hierarchies of repositories, folders, and product files.

• Directed the design of "Curate Mode," an administrative toggle allowing data stewards to manually override automated classifications and assign ownership to specific retail assets.

• Engineered high-visibility alert systems for credential management, utilizing red alerts to flag missing security permissions before they impact system performance.

• Accelerated product adoption by reducing Time-to-Value (TTV) through a streamlined deployment wizard and "Recommended" automatic discovery paths.

• Optimized system transparency by implementing asynchronous status cards and "Test Connection" logic to manage user expectations during backend data-processing tasks.

• Enhanced data trust scores by designing granular configuration controls for metadata extraction and scan depth, ensuring high-confidence data curation.

Spearheaded innovative design solutions and features for one of the top self-improvement platforms, enhancing user experience and engagement. Developed and managed a comprehensive design system that reinforced branding standards and ensured consistency across all digital touchpoints. Collaborated effectively with cross-functional teams, including sales, marketing, engineering, and PMs, to gather insights and translate user needs into scalable, user-focused design solutions. Presented strategic roadmap concepts and design initiatives to C-level executives, driving alignment and support for future development. Introduced and conducted team-building exercises.

• Played a pivotal role in launching new features and programs targeting existing and prospective users, resulting in 2x year-over-year revenue growth.

• Crafted tailored application solutions for prominent clients, including US Armed Forces, Notre Dame University Football, Chicago Bulls and the New York Yankees, enhancing user engagement and satisfaction.

• Conducted in-depth interviews and usability tests to gain insights into user behavior, leveraging findings to optimize product usage and experience.

• Identified and reduced friction points in the user journey, resulting in a more engaging and enjoyable product experience.

• Created, developed, and maintained a robust component library and design system, streamlining design processes and improving team efficiency.

• Iterated quickly, delivering low-to-high-fidelity mockups, and developed prototypes that informed the product development cycle.

• Collaborated diligently with product, marketing, engineering, and internal stakeholders to refine design solutions, ensuring alignment with business objectives.

• Conducted interviews and A/B testing, gathering and analyzing qualitative and quantitative feedback to inform design decisions.

• Worked closely with product teams to identify opportunities for enhancements and innovations that address user needs.

Head of UX/UI and product design for IT Solutions organization for one of the largest data management and security software companies in the world. Working in an agile environment, collaborated with sales, marketing, product, engineers, product managers, and stakeholders to gather input, understand requirements and provide user-driven, creative, scalable design solutions. As principal designer, designed a suite of web applications used by global sales team to help gain better understanding of existing and potential client’s needs and motivations. Focused on user-center design to provide end-to-end solutions by developing user personas, user-flows, wireframes, storyboards, screen flows and prototypes. Coordinated with engineering team to ensure product vision and realistic expectations were met through clear communication. Presented future roadmap concepts to senior management. Oversaw, advised and approved all UX/UI designs for various ITS teams. Led and mentored other designers within the organization.

• Crafted a suite of applications that influenced $640 million of Splunk’s sales revenue.

• Made a significant contribution through innovative, user-centered product designs and features.

• Developed, managed and maintained core design system for ITS.

• Increased user satisfaction to 4.6/5 CSAT by introducing onboarding and tutorials.

• Conducted interviews, usability testing, and A/B testing.

• Gathered user data (qualitative and quantitative) to gain empathy for users.

• Presented ideas and solutions to large groups.

Worked independently and for well-known design agencies to develop a large range of products including fully responsive web sites, UI/UX/product design, development and front-end coding, iPhone, iPad and Android apps, email marketing and alerts, identity, branding, logo design, copy writing, marketing campaign development and print production management. Designed school emergency messaging system used by school districts nationwide. Some clients include: Disney, LinkedIn, Universal, FOX, Dreamworks, School Messenger, Kevita, Bioneers, Robert Wood Johnson Foundation, Clover Milk and Ram Dass.

• Led user research, testing and A/B testing.

• Helped decrease site bounce rate by over 40% for law consulting client.

• Created use cases and user personas to better define companies’ consumer base.

• Defined user requirements, specifications and experience goals based on stakeholder interviews.

• Leveraged user stories and storyboards to refine UX and deliver impactful interactions.

• Designed wireframes and user flows to gain a clear vision of requirements.

• Improved UX and UI based on user feedback.

• Front-end coding to ensure pixel perfect execution of designs.

• Delivered all assets, annotations, design systems and guidelines to Engineering teams.

As the Lead User Experience/User Interface Product Designer, oversaw UX/UI/product design on the Find&Save iPhone, iPad, Android, and web-based Apps projects. Lead designer for a company founded by the 12 largest media groups. Oversaw and executed all UI/UX and visual design initiatives for Find&Save.com. Designed a revolutionary online tool focused on innovating and reinventing the traditional print circular.

• Developed UI/UX for #1 iPad app in category on Apple App Store.

• Led, mentored and inspired company design team.

• Delivered a high-quality product design, under an extremely tight deadline.

• Conducted stakeholder interviews and user research and interviews.

• Gained greater user insights by producing use cases.

• Defined user requirements, specifications and experience goals.

• Developed user stories, personas, and storyboards.

• Designed wireframes and user flows.

• Executed front-end coding

• Conducted usability testing.

• Adjusted UX and UI based on user feedback.

• Developed all graphics for UI and pixel-perfect CSS.

• Delivered all assets, annotations, and guidelines to Engineering team.