# Derek Snape > Product Design @ League Location: San Francisco, California, United States Profile: https://flows.cv/dereksnape With extensive experience spanning roles as a business owner, Design Director, Creative Director, Senior Art Director, Senior Web Designer, and Professional Photographer, I thrive in dynamic and highly creative environments. My passion lies in collaborating with inspiring individuals who share a profound love for design and art. As a creative talent, I excel in providing innovative solutions across multiple disciplines. I have a proven ability to build and direct teams, articulating a compelling vision for each project. As a strategic thinker with a wide range of design capabilities, I am process-oriented, organized, and highly motivated to achieve exceptional results. Clients Include: Rally Health, NIKE, Adidas, Rockwell Group, MNML, Fuseproject, Charles Schwab, Albert Watson, Neenah Paper, MCI, Kwaku Alston, Walter Iooss, Christopher Micaud, Robert Diadul, Tony Barbera, Janice Richer, Patrick Henningfield, Diamler Chrysler, Richard MacDonald, Handman Associates, Powerade, About a Baby, Bloomberg Publishing, Time Inc., Coca Cola, Wholefoods, WW Grainger, Motorola, IDEO, Cal Tech, American Red Cross, ABN Amaro, Progressive Insurance, Bjorn Iooss, hubwear, Ryall Porter Sheridan Architects, Harry and David ## Work Experience ### Principal Product Designer @ League Jan 2025 – Present | San Francisco Bay Area • Led end-to-end UX/UI design for an enterprise-grade configuration platform, enhancing user engagement. • Acted as design lead for Highmark Health’s user-facing application, ensuring alignment with business objectives. • Drove innovative solutions that balanced technical feasibility with exceptional user experience. ### Fractional - Product Design Director @ Sunny Health AI Jan 2024 – Present | San Francisco, CA • Directed product design efforts for Sunny Health AI, focusing on branding and UX/UI for the AI agent product. • Developed compelling pitch decks that successfully secured pre-seed funding for the startup. • Implemented growth design strategies that attracted and signed new clients to the platform. ### Fractional - Product Design Director @ Beginly Health Jan 2024 – Jan 2025 | San Francisco Bay Area Leading a comprehensive overhaul of the product's user experience, improving workflows, increasing user engagement, and ensuring consistency across design standards. Designing and implementing solutions to address user pain points, driving measurable improvements in key metrics. • Conducted user testing workshops with current users to identify pain points and validate UX improvements. • Improved user engagement, profile completions, and job match acceptance rates. • Updating design standards for a consistent look, feel, and user workflow. • Partnering with cross-functional teams to align design improvements with business goals. ### Design Director - Optum Rx Mobile App + Multi-Surface PBM capability Team Manager @ Optum Jan 2023 – Jan 2024 | San Francisco As the Design Director, I managed the team working on the Rx mobile application, the platform was designed to provide users with a comprehensive understanding of their medications, streamline interactions with Pharmacy Benefits Management (PBM), and offer efficient home delivery options. • The role focused on enhancing user trust and engagement with the application resulting in 16.6% increase in home delivery order completion rate, a 6% decrease in Healthsafe ID logins in favor of business objective biometric login methods. ### Director, Experience & Design - Rally Health (Acquired by Optum Health) @ Rally Health Jan 2019 – Jan 2023 | San Francisco Director, Experience & Design - Enterprise Tools | Personal Solutions | Data Visualization | Navigation - Managing and building my team of 13 UX designers across various Rally products. • Directed design strategies and implementation to enhance enterprise tools and personal solutions, leading to a 23% increase in user engagement. • Created a seamless, enterprise tooling system for our internal administrators resulting in • 20% productivity boost for the Customer Relations team • 15-20% improvement in development efficiency • 10-15% increase in product design project completion speed • 22% increase in sales closures by offering integrated front-end and back-end solution ### Creative Director, Enterprise Tools + Data @ Rally Health Jan 2019 – Jan 2019 | San Francisco Led design and built the team focused on enterprise tools and data visualization, building and managing a team of designers to develop requirement-driven solutions and streamline content and process management. • Established a consistent design and functionality language • Ensured pixel-perfect execution across all design projects • Collaborated with Development to maintain design and implementation consistency • Partnered with Product Leads and Project Management to deliver comprehensive, business-focused solutions. ### Product Design Lead, Enterprise Tools @ Rally Health Jan 2016 – Jan 2019 | San Francisco Led a team of designers to develop requirement-driven solutions and establish efficient content and workflow management processes. • Focused on establishing patterns and consistent workflows across the ecosystem. • Managed design processes to ensure precise, pixel-perfect outcomes. • Design-Development Alignment: Collaborated with dev for seamless design implementation. ### Senior Interaction Designer @ Rally Health Jan 2012 – Jan 2016 | San Francisco + Washington DC Collaborated with product owners and a team of designers to concept, design, and develop ideas and visual assets for the company's flagship product, Rally. • Designer with expertise in zero-to-one, contributing to the successful acquisition of the company. • Led the development of visual components for health and wellness experience, Rally. • Highly adopted incentives engine delivered over $25 million in rewards to our 35 million users. ### Professional Photographer @ derek snape photography Jan 1992 – Jan 2021 | Atlanta, Chicago, San Francisco Professional Photographer and business owner with a diverse portfolio of clients and projects, ranging from paper industry promotions and swatch books to large-scale production shoots and annual reports. Specializing in in-studio conceptual still life, on-location lifestyle images, fashion, and portraits. ### Creative Director, Art Director @ snape.net Jan 1999 – Jan 2021 | San Francsico Creative Director with 18+ years of both interactive agency and client side experience in web, motion, sound and design. Creative talent who provides concepts and innovative solutions across multiple disciplines. Ability to build and direct teams to articulate an enticing vision for the project. Strategic thinker who possesses a wide range of design capabilites and is process oriented, organized and highly motivated. ### Creative Director @ Ozone Online Jan 2011 – Jan 2012 | San Francisco ### Senior Art Director - Online @ The Men's Wearhouse, Inc Jan 2008 – Jan 2011 ### Art Director @ Carat Jan 2007 – Jan 2008 ## Education ### BFA in Photography Rochester Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/dereksnape - Website: http://www.snape.net --- Source: https://flows.cv/dereksnape JSON Resume: https://flows.cv/dereksnape/resume.json Last updated: 2026-04-05