Ran our six week demo process, partnered with engineering – involved a cycle of research, quick ideation, prototyping, weekly experimentation with Game Development studio partners, and company-wide demo presentations

Developed and led the newly formed internal Creative team

Led company naming and branding processes, working directly with our CEO

Designed the initial Resource Management product from 0-1 to scale Asana’s task tracking and management product

Set vision and product strategy for the team, which heavily influenced Square’s e-commerce company strategy

Designed the framework for our Seller’s customer-facing experience

Framework implementation led to a 4% increase in Conversion, 50% increase in Reorder rates, and 3.5x increase in ATC

Led creative direction for 4 designers on the Buyer Experience team

Designed Square's new online store builder, starting from alpha to launch