• Design lead for complete overhaul and migration of NYPL website utilizing patron and stakeholder research data for increased patron digital engagement.

• Integral Design System team member responsible for building accessibility adhering assets and components for utilization and consumption across several digital teams.

• Collaborate as apart of a diverse, inclusive and multi-functional, SCRUM/Agile-based team including developers, project managers, product owners, QA, and accessibility teams.

• Reconstructed e-commerce user journey using UX best practices to increase conversions from product discovery to checkout.

• Developed various web pages utilizing HTML/CSS ranging from product pages to content rich blog pages.

• Utilized various department stakeholder needs, wants, and pain points to iterate on the Magento CMS for better ease of use.

• Created detailed UX research plan to gather and synthesize user data to design a proto.io prototype of the CMS for testing with current and future users.

• Conducted an in-depth UX and QA analysis of current website to spearhead CMS integration.

• Introduced utilization of Asana as a streamlined organizational tool to work in tandem with the company’s use of Google Drive.

• Redesigned, tested and prototyped app to match current app trends and mobile game best practices.

• Re-aligned product goals with proper target audience to increase app downloads across iOS and Android platforms.

• Implemented new business plan to increase in-app revenue as well as iOS and Android app store downloads.

• Led the UX design and research for the creation and launch of the children's mobile game Bee Populate, currently available for download in the iOS and Android app stores.

• Worked directly with clients creating sprint plans, meetings and presentations for all responsive website design and development.

• Implemented the use of Zeplin to streamline the hand-off of design assets to web/game developers.

• Worked directly with CEOs to design menus for grand opening of Jane Restaurant's Brooklyn location.

• Created assets for events, specials and other advertisements to be placed directly on to website.

• Conducted in-depth heuristic analysis of website and web portal.

• Redesigned website and web portal into responsive layout.

• Presented new design using annotated digital wire-frames to stakeholders.

• Conducted an in-depth heuristic analysis of entire website to improve user experience.

• Suggested design decisions as well as web platforms to enable website to become responsive across tablet, mobile and web.

• Designed graphical brand assets for mass production for Target, Wal-Mart, Dollar General and Party City.

• Led a team of 2 artists in creating product display prototypes for marketing and client delivery.

• Implemented premier CCM convention app across Android and iOS mobile platforms.

• Designed and published 8 bi-monthly magazines specifically targeted towards the municipal leaders of Connecticut.