San Francisco, California, United States
• Drove measurable retention and engagement for 160M+ Firefox users by conceptualizing Firefox Recap, a privacy-preserving personalized experience that leveraged storytelling and behavioral data to boost browser import and device migration success.
• Informed feature prioritization and data feasibility decisions by shaping a design strategy grounded in 32+ internal user research papers and 15+ competitive benchmarks, aligned across UX managers and engineers.
• Attained 100% willingness-to-share and 90% user satisfaction across 18+ participants by crafting visual and motion elements within the brand design system, iterating through reflective experience testing to build trust, delight, and impact.