• Ship growth-focused improvements across homepage, dashboard, and checkout, driving +52% sales, +64% donations, and +28% referrals.

• Turn ambiguous goals into clear briefs, stakeholder alignment, and build-ready handoff docs.

• Partner closely with engineering to launch, measure, and iterate based on funnel performance.

• Drove +35% new user acquisition in 3 months through a homepage redesign and targeted content.

• Increased order completion by 22% with an advanced filter redesign that reduced drop-offs.

• Boosted restaurant engagement by 36% by redesigning restaurant cards to surface reviews, delivery time, and badges above the fold.

• Reduced support tickets by 20% by designing and launching a chatbot for onboarding and FAQs.

• Generated 195+ qualified leads by aligning UX with marketing and launching high-performing landing pages.

• Owned SEO and web content strategy through technical audits, keyword research, and structured markup, improving localized discovery across markets.

• Built lifecycle content across email and chatbot for onboarding, retention, referrals, and reviews using HubSpot and Salesforce.

• Led cross-functional execution with writers, designers, and developers from brief through launch, tying messaging, SEO, and measurement together.

• Designed spatial concepts and store “scenes” that balanced brand mood, function, and commercial goals, similar to staging for flow and narrative.

• Built floor plan and fixture strategies that guided how guests moved through the space, improving key product visibility and increasing conversion by 15%.

• Developed install standards, styling rules, and seasonal visual toolkits so spaces stayed cohesive across multiple locations.

• Trained and mentored teams on styling, composition, and execution so installs shipped consistently and on time.

• ­Led scientific UX-style field research in marine conservation, gathering user (ecosystem) data to inform multi-stakeholder restoration strategies—

­• Developed clear, visual reports from complex data to align cross-disciplinary teams — an early model of design communication through systems thinking.