# Devyn Forde > Brand, Web & Product Designer | UX/UI, Creative Direction, Visual Systems Location: San Francisco, California, United States Profile: https://flows.cv/devyn I’m a San Francisco–based brand, web, and product designer creating thoughtful digital experiences that balance clarity, craft, motion, and business impact. My work spans UX/UI, creative direction, web design, and visual systems, shaping everything from storytelling pages and launches to product flows and scalable digital experiences. Working closely with engineering teams, I help bring ideas to life through thoughtful collaboration, successful launches, and iteration grounded in performance and user behavior. Raised in Thailand with North American roots, I bring a cross-cultural lens to the way I read context, connect perspectives, and shape design. I blend empathy-led UX with visual craft and data-informed thinking to turn complexity into work that feels clear, expressive, and easy to use. Across SaaS, marketplaces, B2B tools, and brand-led digital experiences, I help teams translate ideas into polished, build-ready designs. ## Work Experience ### Independent Product & Web Designer @ Unknown Jan 2024 – Present • Ship growth-focused improvements across homepage, dashboard, and checkout, driving +52% sales, +64% donations, and +28% referrals. • Turn ambiguous goals into clear briefs, stakeholder alignment, and build-ready handoff docs. • Partner closely with engineering to launch, measure, and iterate based on funnel performance. ### Product Designer (UX/UI) @ Foodee Jan 2020 – Jan 2024 | San Francisco, CA • Drove +35% new user acquisition in 3 months through a homepage redesign and targeted content. • Increased order completion by 22% with an advanced filter redesign that reduced drop-offs. • Boosted restaurant engagement by 36% by redesigning restaurant cards to surface reviews, delivery time, and badges above the fold. • Reduced support tickets by 20% by designing and launching a chatbot for onboarding and FAQs. ### Digital Marketing Specialist @ Foodee Jan 2020 – Jan 2022 | Vancouver, BC • Generated 195+ qualified leads by aligning UX with marketing and launching high-performing landing pages. • Owned SEO and web content strategy through technical audits, keyword research, and structured markup, improving localized discovery across markets. • Built lifecycle content across email and chatbot for onboarding, retention, referrals, and reviews using HubSpot and Salesforce. • Led cross-functional execution with writers, designers, and developers from brief through launch, tying messaging, SEO, and measurement together. ### Visual Design Manager @ Free People Jan 2017 – Jan 2020 | Greater Vancouver Metropolitan Area • Designed spatial concepts and store “scenes” that balanced brand mood, function, and commercial goals, similar to staging for flow and narrative. • Built floor plan and fixture strategies that guided how guests moved through the space, improving key product visibility and increasing conversion by 15%. • Developed install standards, styling rules, and seasonal visual toolkits so spaces stayed cohesive across multiple locations. • Trained and mentored teams on styling, composition, and execution so installs shipped consistently and on time. ### Research Specialist @ COREsea Jan 2016 – Jan 2017 | Koh Phangan, Thailand • ­Led scientific UX-style field research in marine conservation, gathering user (ecosystem) data to inform multi-stakeholder restoration strategies— ­• Developed clear, visual reports from complex data to align cross-disciplinary teams — an early model of design communication through systems thinking. ### Architecture Apprentice @ RH Architects Inc. Jan 2015 – Jan 2016 | Greater Vancouver Metropolitan Area • Supported early design development with concept sketches, space planning studies, and drafting sets to communicate layout, circulation, and spatial intent. • Researched materials, finishes, and sustainable design approaches to inform selections, specs, and design tradeoffs. • Conducted site measurements and documentation, translating field conditions into accurate drawings and organized project records. ## Education ### Bachelor of Arts (B.A.) in Sustainable Design The University of British Columbia ### UX Design Professional Certificate in User Interface and User Experience Design Coursera ### International Baccalaureate (IB) Diploma KIS International School ## Contact & Social - LinkedIn: https://linkedin.com/in/devynforde --- Source: https://flows.cv/devyn JSON Resume: https://flows.cv/devyn/resume.json Last updated: 2026-04-13