An in-house innovation lab within India’s leading Brand Consulting firm, where I’ve led cross-functional teams, worked with 20+ Fortune India 500 brands, and facilitated 150+ hours of design sprints, to develop innovative services and products across various industries to achieve market leadership.
Performed participatory design, desirability studies, rapid prototyping, and unmoderated testing that led to the creation of a new product category for a consumer electronics brand increasing overall revenue by 2.5x to $43M YoY.
Created high-level strategy for new and existing products by creating concepts based on customer research-derived insights. These efforts resulted in a 40% sales growth within six months for a B2B industrial client establishing the brand as a market leader.
Conducted desirability studies, interviews, and focus groups and leveraged insights to build and grow an e-commerce venture - 'The Plated Project,' securing strategic partnerships with Marriott Bonvoy and Art Basel securing $100K in revenue within the first 6 months of launch.
Gathered consumer insights via contextual inquiry, field studies, and diary studies for the TATA Mumbai Marathon, which led to the creation of a unique shareable medal for the full marathon category, thereby generating earned media equivalent to ~$2 million for the TATA Mumbai Marathon.
Optimized a consumer electronics product through A/B testing, eye tracking, and usability testing, validating the most viable features and enhancing user experience.