# Dhana Dhanasarnsombat > Designing purposeful, captivating product experiences that drive impact Location: San Jose, California, United States Profile: https://flows.cv/dhana I’ve built my career helping consumer tech and SaaS companies—ranging from startups to established organizations—turn ideas into products people genuinely love to use. What excites me most is the process: examining user needs, uncovering the problems worth solving, and translating those insights into design strategies that move the needle—or spark bold leaps forward. Along the way, I thrive on guiding teams and product partners in building thoughtful, high-quality experiences that make a meaningful impact. ## Work Experience ### Principal Designer @ JPMorgan Chase & Co. Jan 2024 – Present | Palo Alto, California, United States Lead design for J.P. Morgan’s financial data aggregation products, empowering Innovation Economy founders and operators to streamline financial workflows and sharpen business strategies. Contribute to Money Movement initiatives and play a key role in evolving the Pepper design system for greater consistency and scalability. Design end-to-end experiences for Financial Data Exchange (FDX) and data aggregation products, targeted for launch in Q4 2025. Shape product vision and future-state strategy through collaborative workshops with design and product leadership, grounded in market insights and aligned with J.P. Morgan’s business goals. Partner cross-functionally with Money Movement teams to refine and elevate user experiences across product offerings. Champion design excellence as a system ambassador—crafting reusable patterns, components, and data-view that scale across platforms. Mentor and coach design teams on framing problems, exploring solutions, evaluating outcomes, and aligning with enterprise-wide standards. ### Sr. Principal UX Designer @ Oracle Jan 2021 – Jan 2023 | Redwood City, California, United States Led the next-generation CPQ (Configure, Price, Quote) initiative, guiding the transition of pricing products to the Redwood design system and partnering with product managers to deliver streamlined sales applications for data and reporting. Conducted stakeholder interviews, user research, and collaborative work sessions to inform design direction and product strategy. Designed target-state experiences for CPQ workflows, including sales quoting, high-tech product and subscription management, and integration with broader Oracle sales solutions. Delivered design support for CX sales applications, including features for sales forecasting, express reporting, and data rollups. Collaborated across workstreams to develop intelligent recommendation components that enhance user decision-making. Mentored design team members on system usage, scalability evaluation, and best practices for leveraging the Redwood design system. ### Design Director - Global Innovation & Solutions @ Sharp NEC Display Solutions of America, Inc. Jan 2017 – Jan 2021 | Sunnyvale Directed product experience and concept validation across multiple initiatives in the product concept development pipeline, ensuring alignment with user needs and strategic business objectives. Led the end-to-end commercialization of GuestView Guide—NEC’s first ground-up product from the GIS team—including the interactive signage and its content management system (CMS) designed for vacation rental management companies. Partnered with product managers to define requirements and prioritize design development, streamlining handoff to design agencies and software partners. Developed design strategies that shaped GuestView Guide’s market launch and drove adoption, clarifying its value proposition and elevating overall user satisfaction. Post-launch, led initiatives to improve interaction models and identify high-leverage features that boosted adoption and customer value. Led strategic ideation workshops with NEC executives from Japan HQ to align on product vision and secure approval for feature scope and budget allocations. Designed study plans for pilot customer testing to validate revenue-driving features and new functionality. ### Associate Creative Director @ Ericsson Mediaroom Jan 2014 – Jan 2017 | Santa Clara Led a high-performing, multi-disciplinary UX design team for MediaFirst—an award-winning, world-class media delivery platform adopted by over-the-top providers worldwide. Collaborated with product management to define and prioritize product requirements that addressed customer needs, supported scalability, and aligned with emerging media consumption trends. Partnered with design producers to articulate problem statements, establish acceptance criteria, streamline the design sign-off process, and optimize design resource allocation. Worked closely with the research team to define study goals, set product experience benchmarks, and validate designs through Rapid Iterative Testing and Evaluation (RITE). Supported the product team in pitching UX design solutions to prospective customers across international markets beyond North America. ### Lead Designer - Mobile Lab & Samsung Design America [SDA] @ Samsung Electronics America Jan 2013 – Jan 2014 | San Francisco Led a multi-disciplinary team to conceptualize and deliver proof-of-concepts for mobile-centric features, targeting wearables, smart devices, and emerging opportunities in the mobile ecosystem. Designed concept and user flows for an infrared-enabled remote control feature for mobile devices, translating complex functionality into intuitive interactions. Explored interface design and interactions for the Samsung Gear S, focusing on innovative form factors and potential integration with third-party services. Mentored junior designers in design process, documentation, prototyping, and presentation skills, fostering a high-performing, collaborative team culture. ### Sr. UX Designer - UX Innovations Lab @ Samsung Electronics America Jan 2011 – Jan 2013 | San Jose Collaborated with innovation project leads on initiatives to identify emerging themes, uncover market opportunities, and shape bold product concepts with potential for commercialization within a 3–5 year horizon. Created compelling product pitches and concept designs to assess market viability and strategic fit. Produced storyboards, interactive walkthroughs, and high-fidelity designs to support proof-of-concept (POC) development and stakeholder alignment. Delivered comprehensive executive briefs synthesizing market research, user interviews, prototypes, and concept validation insights for Samsung leadership in South Korea. ### Sr. Visual Designer @ frog design Jan 2006 – Jan 2011 | San Francisco Bay Area Led visual and interaction design for innovative, cross-industry projects spanning consumer tech, healthcare, media, and retail. Collaborated with clients and creative directors to define concept designs, interaction models, and prototypes for mobile apps, news platforms, healthcare trackers, and advanced retail signage. Designed an award-winning UI and design framework for IGT’s casino management software on the HP TouchSmart PC; developed Intel’s Digital Signage proof-of-concept showcased at CES 2010. ## Education ### Bachelor of Arts - BA in Visual Communication The Illinois Institute of Art at Chicago ### Master of Business Administration in Marketing Old Dominion University ## Contact & Social - LinkedIn: https://linkedin.com/in/dhanadhana - Portfolio: https://www.dhanafolio.com/ --- Source: https://flows.cv/dhana JSON Resume: https://flows.cv/dhana/resume.json Last updated: 2026-04-13