• Led the full design lifecycle of Unisuite CRM mobile and web applications using Figma, driving a 19% increase in user engagement.
• Designed and shipped feature updates for Nhance application, enhancing usability and achieving 34% improvement in user satisfaction scores through iterative user
testing.
• Redesigned mall management dashboard with WCAG 2.1 AA-compliant data visualizations by including colorblind-safe palettes, screen reader-compatible chart
labels and responsive layout.
• Defined UX strategy for loyalty workflows, increasing campaign engagement across campaign creation, customer segmentation, and omnichannel engagement flows.
• Collaborated with engineering and product teams in agile environment to translate design concepts into successful product launches.