# Dhruvi Shah > Product & User Experience Design Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/dhruvishah I’m a T-shaped design leader who cares deeply about creating meaningful, human-centered experiences. Over the past decade, I’ve led product and UX design across industries like public safety tech, healthtech, consumer electronics, and regulated digital platforms. I combine systems design thinking with a holistic user-centered approach to solve complex problems and guide cross-functional teams through end-to-end product design. Currently, I’m focused on design leadership in health and safety tech. I also enjoy advising mission-driven startups on UX or system design whenever I get the chance. At heart, I’m a player-coach. I believe in leading with empathy, staying curious, and building design teams that care about the why behind the work before polishing pixels. If you're working on something that makes life better for others or just want to swap ideas then let’s connect! Over the years I have practiced; Emerging Technologies & Product Innovation AI & LLM embedded workflow designs Behavior Change Design Consumer, B2B2C, Enterprise SaaS Solution Design --- Design Leadership Design Strategy Design Management Design Research Service Design Product Design Platform Design Design Systems Information Architecture Experience Design Interaction Design Interface Design Art Direction --- Platforms: Web iOS and Android Mobile Internet of Things (IoT) Data & Analytics --- Equity & Inclusion (wcag accessibility) ## Work Experience ### Fractional Product Design Leader @ Freelance Jan 2026 – Present Bringing design strategy, systems approach, and human-centered thinking to growing products. Helping teams make confident product design decisions and scalable solutions. ### Creative Design Director @ SoulSeed Studios Jan 2024 – Present SoulSeed is a creative design studio experimenting with emerging tech and AI tools to tell heartfelt visual stories. Our short films explore universal themes, nurture emotional learning, and are made to be enjoyed by kids and parents together. Watch them here https://youtube.com/@soulseedstudios We are open to partnering with purpose-driven brands and nonprofits that share a commitment to bring inspiring narratives to life. ### Group Product Design Lead @ Mark43 Jan 2024 – Jan 2025 Led product design for public-safety technology, enabling faster response and safer communities. Design projects spanned across CAD, RMS, mobile apps for real-time operations, situational awareness, data analytics, AI integrations, accessibility and compliance. I drove strategic design initiatives across the portfolio. Balanced hands-on work and a cross-functional product design team management to deliver measurable outcomes for public safety organizations across the US and UK. ### Experience Design Lead @ apree health Jan 2022 – Jan 2023 | San Francisco Bay Area Castlight Digital Health merged with Vera Whole Health to form apree Health. I continued to lead foundational product and service design for the high-touch "Right Care at the Right Time" digital platform, which secured $30M in revenue within 24 months of launch. ### Product & UX Design Lead @ Castlight Health Jan 2018 – Jan 2022 | San Francisco Bay Area Led end-to-end product and service design across digital health and wellness experiences - Drove high-touch service design for Care Guides: Personalized care navigation - Designed an asynchronous chat communication platform: Improved access and continuity of care - Designed chat based search for the COVID-19 vaccine and behavioral health services : Enabled timely health navigation - Designed a digital wellness community: Focused on behavior change via meaningful engagement ### Sr. Product Design Lead @ Samsung SmartThings Jan 2015 – Jan 2017 Designed connected home experiences to create seamless interactions between the Internet of Things and people in physical environments. - Led design for Smart Homes on-boarding experiences. - Designed automation solutions for security and lighting. - Launched new mobile app experiences for consumer product features. - Built scalable and modular UX architecture for Samsung IoT cross-product initiatives. - Collaborated with Business, Marketing, Product, Engineering & Support to deliver holistic UX. - Learned something new everyday about smart devices, integrations and automation. ### Mobile Product & UX Design Lead @ Shocase Jan 2014 – Jan 2015 | San Francisco Bay Area - Collaborated with the talented team of designers, PMs and engineers to push social web & mobile forward. - Designed cross-platform product features through design strategy to execution. - Led Shocase iOS app design from ideation to implementation. - Worked on full-stack design including Design Strategy & Research, User Experience, Interaction, and Visual Design. ### User Experience Design Director @ 2600hz Jan 2010 – Jan 2014 | San Francisco - Responsible for creating holistic experience for 2600hz's brand, products and services. - Collaborated with the product, engineering, sales and marketing team to design end-to-end user experiences for large scale SaaS telecom platform. - Worked on concepts and wireframes to UI designs and interactive prototypes for the products — Business Phone System, Conferencing, White Labeling & Other Telecom Management Apps. - Managed strategic and creative communication design for the product marketing. - Led a design team to deliver cross-platform products in lean and agile environment. ### Interactive Art Director @ Venables Bell and Partners Jan 2009 – Jan 2010 Accounts: HBO, Orville Redenbacher, Intel, Vitamin Water Pitch ### Experience Designer / Art Director @ Design Consultant Jan 2006 – Jan 2010 Accounts: Safeway, SunTropics, BriteAge, 2600hz.org, Elegant Remedies, Citrix, Med America, Eve Online Game (Advertising agencies: Teak Digital, Crossover Creative) ## Education ### MFA in Art Direction & Design Academy of Art University ### PGD in Digital Design Center for Development in Advance Computing, CDAC ### BA in Interior Architecture & Design DC Patel School of Architecture, APIED, Vallabh Vidyanagar ## Contact & Social - LinkedIn: https://www.linkedin.com/in/dhruvi - Website: dshah.webflow.io --- Source: https://flows.cv/dhruvishah JSON Resume: https://flows.cv/dhruvishah/resume.json Last updated: 2026-04-07