• Designed and led the transformation of one of the products, Fluffle, into a gamified multiplayer productivity app. Tested with 6 core users and 30+ pilot testers, resulting in 50+ early signups.

• Defined product scope for CoCreate’s ecosystem, resulting in 2 new standalone products and unified platform strategy.

• Led the end-to-end design of DeepVista, an AI-native founder support platform, from 0→1. Directed a 7-member team, setting design strategy, defining product workflows, and aligning design with engineering.

• Built the core product design architecture and UX framework, enabling rapid iteration and consistent product evolution during MVP development.

• Drove early traction with 150+ signups ahead of product launch, supported by research with founders whose companies generate $10M+ in combined revenue.

• Created 20 new pages to boost website interactions and increase user visits, with a 35% rise in session duration measured through Google Analytics.

• Deployed 80+ tailored email campaigns and produced 30+ social media posts using Hootsuite, Figma, and Canva leading to a 25% boost in faculty responses and doubling audience engagement across 2K+ users.

• Assembled an Airtable dashboard for weekly tasks with custom table views and progress bars, reducing weekly scrum time by 1 hour and achieving a 95% on-time task completion rate.

• Mentored 40+ students over 15 weeks in developing industry-standard portfolios, providing detailed 100-point feedback that led to enhanced portfolio quality.

• Established grading consistency by implementing detailed assessment rubrics, ensuring fair and constructive evaluation.