# Dhvani Shah > AI Product Designer @ CoCreate Location: San Francisco, California, United States Profile: https://flows.cv/dhvani Product designer with 2+ years of experience building AI-native products from 0 to 1. CS degree in AI/ML, MS in UX. I design in Figma, build in Cursor and v0, and use Claude and Figma Make as part of my daily workflow. At CoCreate, I shipped Fluffle, a gamified multiplayer productivity app with 100+ active users. At DeepVista AI, I led a 7-person team as founding designer, taking an AI email assistant from concept to 150+ pre-launch signups. My sweet spot is the full arc: research, design systems, high-fidelity prototyping, production handoff, and what happens after launch. I came to design through computer science, which means I'll never fully separate the two. When it makes sense, I jump into code. When it doesn't, I stay in the problem space longer. I think in systems, design for humans, and move fast without cutting corners. I design for the "oh yeah, that makes sense" moment. Open to product design, UX engineering, and design technologist roles. Full-time, contract, or remote. ## Work Experience ### Product and Growth Designer @ CoCreate Jan 2025 – Present | San Francisco Bay Area • Designed and led the transformation of one of the products, Fluffle, into a gamified multiplayer productivity app. Tested with 6 core users and 30+ pilot testers, resulting in 50+ early signups. • Defined product scope for CoCreate’s ecosystem, resulting in 2 new standalone products and unified platform strategy. ### Lead Product and Visual Designer @ DeepVista Jan 2025 – Jan 2025 | San Francisco Bay Area • Led the end-to-end design of DeepVista, an AI-native founder support platform, from 0→1. Directed a 7-member team, setting design strategy, defining product workflows, and aligning design with engineering. • Built the core product design architecture and UX framework, enabling rapid iteration and consistent product evolution during MVP development. • Drove early traction with 150+ signups ahead of product launch, supported by research with founders whose companies generate $10M+ in combined revenue. ### UX Design and Communications Aide - Humanities Lab @ Arizona State University Jan 2024 – Jan 2025 | Tempe, Arizona, United States • Created 20 new pages to boost website interactions and increase user visits, with a 35% rise in session duration measured through Google Analytics. • Deployed 80+ tailored email campaigns and produced 30+ social media posts using Hootsuite, Figma, and Canva leading to a 25% boost in faculty responses and doubling audience engagement across 2K+ users. • Assembled an Airtable dashboard for weekly tasks with custom table views and progress bars, reducing weekly scrum time by 1 hour and achieving a 95% on-time task completion rate. ### Laboratory Aide - SBHSE @ Arizona State University Jan 2024 – Jan 2025 | Tempe, Arizona, United States ### Graduate Student Assistant @ Arizona State University Jan 2024 – Jan 2024 | Tempe, Arizona, United States • Mentored 40+ students over 15 weeks in developing industry-standard portfolios, providing detailed 100-point feedback that led to enhanced portfolio quality. • Established grading consistency by implementing detailed assessment rubrics, ensuring fair and constructive evaluation. ### Product Design Intern @ JIFFY.ai Jan 2023 – Jan 2023 | Bengaluru, Karnataka, India • Led UX audits on the Apex platform, resolving 50+ critical bugs and reducing user-reported errors by 30% through improved navigation. • Designed custom UI patterns and intuitive drag-and-drop interfaces, optimizing platform usability using Figma, with task progress tracked in Jira and AHA, reducing task completion time by 20%. • Conducted design and code reviews for projects like Rapid Digitizer and Document Extractor, enhancing code quality by 20% as validated via client demos and rigorous QA tests. ### UI/UX Design Intern @ Promount Technologies LLP Jan 2022 – Jan 2022 • Refined UI elements on the flagship product to boost user engagement by 15% (via increased time on site and conversions) and strengthen the foundation for client product development. • Designed 2 innovative product concepts using Figma, earning high ratings of 80% from pilot tests with 2 major clients. ### Core Team Member @ C.O.D.S Jan 2020 – Jan 2022 ### Women Techmaker's Engineering Fellow @ Women Techmakers Jan 2020 – Jan 2022 | India Selected among the top 126 students out of 50,000 across India for the 2-year fellowship called Women Techmakers Engineering Fellows (WTEF) program, sponsored by Google, focusing on building global tech and UX capabilities with mentorship from Google engineers and are earned a stipend of $2500. ### Ambassador @ Grapevine India Jan 2020 – Jan 2021 | Bengaluru, Karnataka, India ### WE Scholar @ TalentSprint Jan 2020 – Jan 2020 | India ## Education ### Master's degree Arizona State University ### Bachelor's degree in Computer Science PES University ### Sri Kumaran Children's Home ## Contact & Social - LinkedIn: https://linkedin.com/in/dhvanipranavshah - Portfolio: https://www.dhvans.com/ --- Source: https://flows.cv/dhvani JSON Resume: https://flows.cv/dhvani/resume.json Last updated: 2026-04-13