# Dhwani Soni

> Enterprise Product & Experience Executive | Scaling Enterprise SaaS from Growth to Scale | AI, CX, UCaaS, CCaaS

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/dhwani

I’m an enterprise and growth-oriented product and experience executive with portfolio-scale ownership across UCaaS, CCaaS, CX, analytics, and AI platforms.

I’ve led global product, design, research, and product operations organizations at scale—owning end-to-end strategy, platform modernization, and AI-driven innovation across complex SaaS ecosystems. My leadership supported sustained ARR growth from ~ $500M to $800M across established product lines, while also launching a new CX product to deliver $0 to $5M ARR in early access. I have played a central role in prioritization, capital allocation, and roadmap trade-offs to balance near-term growth with long-term platform scalability.

I specialize in building AI-forward products customers trust—grounded in strong governance, human-centered design, and API-first platforms that scale globally. I partner closely with GTM and sales leaders, engage analysts and boards, and focus on building products customers love, with a pragmatic focus on speed, reliability, and measurable outcomes. My earlier leadership experience at MobileIron, SAP, Dell, and Samsung brings a multi-industry perspective well suited to PE-backed and growth-stage CPO roles where focus, execution, and value creation are paramount.

## Work Experience
### Global VP of Product Management | Design | Operations @ 8x8
Jan 2022 – Present | California, United States
• Portfolio-level ownership across UCaaS, CCaaS, CPaaS, CX, analytics, admin, and AI platforms for a global enterprise SaaS business
• Led a ~100-person global organization spanning Product Management, Design, Research, and Product Operations, with operational influence across 500+ R&D
• Partnered closely with the CEO, CPO, ELT, and Board on product strategy, prioritization, investment trade-offs, and growth execution
• Contributed to sustained portfolio ARR growth from approximately $500M to $800M across established UCaaS, CCaaS, and CPaaS businesses
• Launched a net-new CX product line, growing it from $0 to $5M ARR in early access and pre-GA stages
• Drove product-led growth and expansion through lifecycle adoption, journey simplification, analytics, and in-product nudges
• Led platform modernization initiatives that:
          • Enabled cross-sell and deal acceleration
          • Retired low-ROI legacy stacks
          • Reduced operational risk and support burden
          • Oversaw AI-driven capabilities including transcription, summarization, assists, and AI-generated insights across portfolios
• Established practical AI governance principles focused on trust, accuracy, explainability, and scalability
• Regular executive speaker for sales kickoffs, analyst briefings, and advisory boards

### Vice President- Product Management and User Experience Design @ 8x8
Jan 2019 – Jan 2022 | San Jose
• Led enterprise-scale experience and platform transformation across UCaaS and CCaaS portfolios
• Unified fragmented products into cohesive, scalable experiences to drive adoption, expansion, and customer trust
• Modernized flagship surfaces including Agent Workspace, Supervisor Workspace, and Frontdesk, converting legacy liabilities into award-winning platforms
• Enabled product-led cross-sell and supported new enterprise deal cycles through Supervisor and Admin experiences
• Built and scaled global design and research capabilities, embedding customer insight, usability testing, and analytics into roadmap decisions
• Partnered deeply with Product and Engineering leadership to influence architecture, platform strategy, and delivery velocity

### Head of Design/ Director / Senior Manager / Manager – User Experience @ MobileIron
Jan 2014 – Jan 2019 | Mountain View, California
• Built and scaled the UX organization for enterprise mobility and security platforms
• Established design systems, research practices, personas, and journey maps to improve usability, trust, and adoption
• Introduced NPS and CSAT-driven feedback loops, directly informing product prioritization and roadmap trade-offs
• Partnered closely with Product and Engineering leadership to deliver secure, scalable, enterprise-grade experiences
• Recruited and developed high-performing teams, creating a strong culture of empathy, accountability, and execution

### Lead/  Senior UX Design Specialist @ SAP
Jan 2012 – Jan 2014 | Palo Alto, California
• Design lead for SAP BI and HANA-powered products, supporting analytics and data-driven enterprise workflows
• Focused on early product adoption, cross-platform consistency, and community evangelism
• Collaborated with CTO and product teams to translate complex data capabilities into intuitive enterprise experiences

### Senior UX Designer / Researcher @ Dell Services | Samsung Electronics
Jan 2011 – Jan 2012 | Bangalore, India
• Designed and researched enterprise and consumer applications across global markets
• Led trend research, persona development, and usability studies to align product strategy with emerging customer needs

### Early Career @ Brand Management & Product Design (India & Europe)
Jan 2008 – Jan 2011
• Built foundational skills in product differentiation, customer insight, and brand-led growth through roles in fashion, consumer products, and brand management
• Gained cross-industry perspective that continues to inform platform thinking and customer-centric decision-making


## Education
### Post Graduation in Strategic Design Management
National Institute of Design

### Exchange Programme in Fashion and Apparel
Amsterdam University of Applied Sciences

### BFTech in Fashion and Lifestyle Accessory Design
National Institute of Fashion Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/dhwanisoni

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Source: https://flows.cv/dhwani
JSON Resume: https://flows.cv/dhwani/resume.json
Last updated: 2026-03-25