# Diana A.

> Senior Product Designer at Sketchy

Location: San Francisco, California, United States
Profile: https://flows.cv/dianaa

Designing solutions to user and product problems in edtech at Sketchy while leveraging AI workflows. I'm committed to solutions that are user centric, simple, scale, and accessible to users of all abilities, and platforms. At the core of my work is strategic product thinking, cross‑functional collaboration, and process efficiency. My experience spans across generative AI, conversational design, growth, monetization, multi-media integration, advanced search and more. 

Outside of work, I'm enjoy connecting with Latino communities, trail running, and taking my dog to the beach.

## Work Experience
### Senior Product Designer @ Sketchy
Jan 2025 – Present
I own and shape user-centered product experiences, including conversational learning, while working cross-functionally to define strategy and deliver impact in clinical education.

### Product Designer @ Sketchy
Jan 2024 – Jan 2025

### Product Designer @ LinkedIn
Jan 2021 – Jan 2024 | San Francisco Bay Area (remote)
Designing solutions for millions of users. I worked on this profile experience, generative AI initiatives, adoption, search, and more.

### Lead Product Designer @ Cosme Hunt, Inc.
Jan 2021 – Jan 2021 | San Francisco Bay Area (remote)
- Led UX|UI mobile team of 6 designers to scope project roadmap, deliverables, and timeline.
- Streamlined mobile flows (Check-out) and usability to increase conversion rates and improve mobile user experience.
- Designed existing product offering and informed content strategy based on user research and business constraints and goals. 
- Remotely collaborated with cross-functional teams (UX, Product, Marketing, Brand, Engineering) to scope project deliverables, deadlines, milestones, and feasibility.

### Product Designer @ Yellow Mango
Jan 2021 – Jan 2021 | San Francisco, California, United States (remote)
- Designed an end-to-end mobile experience based on the existing MVP to deliver high-quality food to hungry employees. 
- Developed a design system to create an agile design process and achieve consistency across teams and solutions.  
- Remotely collaborated with major stakeholders, and cross-functional partners (Product, and Engineering).
- Created agile processes, road map, and deliverables to improve the overall workflow, and product strategy.

### Product Designer @ Perchwell
Jan 2020 – Jan 2021 | New York, United States (remote)
- Designing new ways for real estate agents to provide clients with a seamless experience exploring real estate opportunities through an online presence. 
- Designer in a cross-functional team (Design, Product, Engineering) covering design for Web and mWeb. 
- Focus points include designing map behavior to listing and interaction.
- Designed assets that captured value ad for the mobile and Web experience.

### Product Designer @ Cherish Parenting
Jan 2020 – Jan 2020 | San Francisco, California, United States (remote)
- Conducted user research through UXR methodologies to guide product development. 
- Analyzed collected data to identify feature prioritization and top-level needs. 
- Iterated on high priority features based on data-driven findings.

### Product Designer @ Soulo
Jan 2020 – Jan 2020 | San Francisco, California, United States
- Developed an end-to-end design framework for Soulo - a company that is focused on supporting small business owners by providing the right tools and network. 
- Improved the user's understanding of the business value by bridging the member internal communication gap. 
- Obtained new user data and analyzed it to develop robust concepts into full visual prototypes. 

Responsibilities included:
- UX Research: Conducted Interviews, created and deployed surveys, affinity mapping, persona creation, information architecture, competitive analysis, 
- UI Design: wire-framing, prototyping, and storytelling.
- Software used: Figma, Adobe CC, and Google Drive.
*In the midst of this project we were faced with Covid-19 limitations and were forced to work remotely. We successfully completed our design sprint and were able to move this project forward to improve the business and user goals.

### Designer @ DID Design
Jan 2018 – Jan 2020 | San Francisco Bay Area
- Designed and managed renovation projects for existing residential spaces.
- Managed construction processes, and scope.

### Visual Designer @ DID Design
Jan 2018 – Jan 2020 | San Francisco Bay Area
- Developed branding for a series of cultural events in order to increase attendance and participation.
- Worked closely with primary stakeholders to create a brand experience that was reflective of the business vision and goals.

### Designer @ Quattrocchi Kwok Architects (QKA)
Jan 2017 – Jan 2018 | Santa Rosa, California
- Designed flexible and dynamic learning spaces for various Bay Area schools. 
- I assisted in the production of drawings up to Construction Documentation of built projects throughout the Bay Area.
- Collaborated with cross-functional teams to create a seamless intersection between architecture and all involved stakeholders and disciplines (i.e. structural, mechanical, electrical, landscape, etc.)


## Education
### B. A. Architecture
University of California, Berkeley

### Bachelor of Arts - BA in Architecture
UC Berkeley College of Environmental Design

### User Experience Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/dianadarnold

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Source: https://flows.cv/dianaa
JSON Resume: https://flows.cv/dianaa/resume.json
Last updated: 2026-04-13