Specializing in iOS App Store and Google Play Store Optimization ASO. I work directly with app-focused companies, from startups to enterprise leaders, to drive growth through creative strategy and ASO. At Gummicube, I have led design initiatives that span App Store assets, user acquisition campaigns, and product positioning. I have partnered with reputable brands to turn performance goals into visual strategies that convert.

• Led BITTORRENT’s B2B SaaS product design initiatives, enhancing user interfaces and experiences across the software suite, resulting in significant improvements in usability and customer satisfaction.

• Spearheaded the development of a unified design language for BITTORRENT’s B2B SaaS products, achieving a 63% increase in brand consistency and engagement among business clients.

• Streamlined B2B SaaS design processes, cutting down the product development cycle from 2 weeks to 3 days, thereby accelerating the launch of new products to the market.

• Conducted user research and A/B testing for BITTORRENT’s SaaS offerings, using data and feedback to drive design improvements, which led to an increase in software downloads and subscription sign-ups.

• Redesigned BITTORRENT’s B2B SaaS products to target a younger, tech-savvy audience, integrating intuitive navigation and interactive elements into a modern design aesthetic.

TRON (Sister Company to BitTorrent)

• Led the production of 2D animation assets to increase visibility on social media, resulting in an increased reach to over 59k users and higher engagement.

• Managed the printing and digital production of billboards in New York Times Square, San Francisco, Austin, and Miami, overseeing from conception to completion of branded conference materials with a budget of over $500K and achieving a 100% on-time performance rate for completed tasks.

• Directed the design and development of the trondao.org B2C website, implementing UI UX systems, aligning visual elements for coherence and aesthetic appeal. Collaborated closely with the CEO, CFO and other stakeholders to deliver the project within a tight 4-month deadline. Focused on the redesigned navigation structure whihc contributed to an 8% uplift in customer engagement during testing phases.

• Organized & executed 40+ design projects for our numerous sub-markets in cryptocurrencies, hackathons, education - TronAcademy, Tronpedia, and partnerships with accredited universities like Harvard and UC Berkeley.

• Built a dynamic design system for streamlining these processes, resulting in 46% shorter delivery time frames.Enhanced cross-functional collaboration by fostering open and frequent communication between cross-functional teams. increasing efficiency by 80% by implementing an innovative brief submission system to work smoothly with internal/external teams.

TRON

Promoted to Design Lead within 2 months, overseeing design projects across multiple departments including marketing, web development, and internal.

• Client Collaboration and Design Integrity: Demonstrated consistent success in partnering with clients to deliver high-quality deliverables, adept at navigating challenges and integrating feedback while maintaining design quality. Thrives in creative, positive, and dynamic environments.

• Technical Proficiency in Web Design: Utilized advanced HTML/CSS and JavaScript skills to create innovative product designs, ensuring aesthetic appeal and functional efficiency, meeting and exceeding client expectations.

• Cross-Functional Collaboration and UX/UI Expertise: Excelled in refining product designs through user and stakeholder feedback, ensuring timely and effective delivery. Specialized in translating functional requirements into intuitive and visually compelling user experiences, showcasing strong UX/UI design acumen.

• Computer Science and Design Translation: Leveraged computer science knowledge and coding proficiency to create visually appealing, user-friendly website layouts. Expert in bridging communication between design and development teams, ensuring seamless translation of design requirements into technical specifications.