•Conducted continuous user research and testing to inform product strategy for freemium desktop onboarding flows, driving 12% engagement increase through iterative design refinement based on user feedback and data insights
•Led end-to-end UX strategy and design for global privacy consent campaign delivered to 680+ million users across web, iOS, Android, Windows, and MacOS, creating coherent cross-platform experience while meeting EU legal compliance and achieving highest accessibility standards
•Designed and evolved visual systems using Microsoft Fluent Design System, balancing immediate product needs with long-term scalability and consistency across platforms
•Collaborated with Product Management, Engineering, Marketing, Finance, and Legal teams to balance user needs with business goals and regulatory requirements
•Presented co-design methodologies at Microsoft Design Week and published design thinking article on Microsoft Design blog, promoting human-centered design practices