Create and co-host episodes for a bilingual podcast averaging 150K weekly listeners on topics spanning AI adoption to coffee culture, and incorporate audience feedback to develop content targeting emerging interests.

Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, DSPs and game developers scale revenue growth with solutions to market and monetize mobile apps.

• Executed product rebrand from exploration to launch that visually unified six platforms by defining WCAG-compliant brand colors and typography, updating guidelines for new design patterns, and evolving a design library optimized for accessibility, scalability and developer efficiency.

• Owned design strategy and built a 0 to 1 permission management system, which reduced R&D and admin overhead by 10%, mitigated security risk, and laid the foundation for an AI-powered agent as a lead generation tool.

Acquired by Blackstone in July 2019, merged with Liftoff in October 2021.

• Partnered cross-functionally with stakeholders to scope complex workflows, drive design decisions, and ship high-fidelity prototypes of ad experience, monetization, and CRM tools, such as account management, Salesforce integration, and data visualization, to meet user needs and business goals.

• Mentored junior designer in product knowledge and Figma workflows; active participant in design reviews, visual QA, and product direction.

Acquired by ByteDance in March 2018.

• Developed several series from conception to publication for a highly ranked, multiple award-winning educational podcast popular among millions of English enthusiasts in China, with 100M+ downloads across platforms.

• Led product development with engineering to build web/mobile features, such as sleep timer and playback speed functions, and implement UI/UX improvements.

• Produced and co-hosted 200+ podcast episodes on a variety of topics by conducting research to provide relevant, useful knowledge that illustrate cultural differences and highlight language nuances.

• Executed social media marketing strategy by spearheading a 10-part business writing course for over 1M followers.

Accomplishments:

• Boosted revenue by 91% and sales by 50% after launching three successful marketing campaigns that increased subscription value and user engagement to drive higher conversion rates.

• Doubled premium user base YoY to 20K+ by increasing weekly content production by 100%, hosting and preparing scripts for live streams, and actively engaging with members online.