Leading product design, content, and research across our travel, shared experiences (home and membership), and design systems teams.

Led a team of 6 designers and one content strategist, partnering with executive leadership to shape Klaviyo’s PLG strategy and cross-org roadmaps. Delivered $3.1M ARR in 8 months, drove +67% profile growth, improved Editor CSAT. Established and scaled a mentorship program across Design, Product, and Engineering.

On Deck Design (ODD) is a continuous community for experienced designers who want to accelerate their careers and become confident leaders through professional development and access to a trusted network of peers. I am a part of the second cohort (ODD2) focused on the Design Management track.

Defined vision and strategy for digital care experiences, improving help center usability and support messaging. Achieved a 46% lift in digital contact, reduced phone support by 9%, raised NPS by 4 points, and improved GCR. Mentored designers to elevate craft and consistency across teams.

Led design for global registration, sign-in, and account flows impacting millions of users. Partnered with product and engineering to reduce $4M in support costs and friction in authentication while mentoring peers to raise design quality.