# Diana Reed > Product Design Leader at Super.com Location: Alameda, California, United States Profile: https://flows.cv/dianareed I lead designers, content strategists and researchers within my teams to craft user-centered solutions that drive measurable engagement and retention. By fostering collaboration across cross-functional teams, we align product strategies with business goals, creating a seamless and impactful user experience. My expertise in prototyping and scalable design processes supports the delivery of high-quality outcomes while nurturing team development. I have championed design strategies that balance innovation with usability. Grounded in a mission to empower designers, I cultivate mentorship-driven environments that enhance creativity and performance. With a focus on growth and customer-centric design, I enable solutions that respond effectively to evolving user and business needs. ## Work Experience ### Product Design Manager, Travel and Core Experiences @ Super.com Jan 2025 – Present Leading product design, content, and research across our travel, shared experiences (home and membership), and design systems teams. ### Product Design Manager, Content Creation and Growth @ Klaviyo Jan 2022 – Jan 2025 | San Francisco Bay Area Led a team of 6 designers and one content strategist, partnering with executive leadership to shape Klaviyo’s PLG strategy and cross-org roadmaps. Delivered $3.1M ARR in 8 months, drove +67% profile growth, improved Editor CSAT. Established and scaled a mentorship program across Design, Product, and Engineering. ### Design Fellow (ODD2) @ On Deck Jan 2021 – Jan 2022 On Deck Design (ODD) is a continuous community for experienced designers who want to accelerate their careers and become confident leaders through professional development and access to a trusted network of peers. I am a part of the second cohort (ODD2) focused on the Design Management track. ### Product Design Lead, Digital Care @ GoDaddy Jan 2019 – Jan 2022 Defined vision and strategy for digital care experiences, improving help center usability and support messaging. Achieved a 46% lift in digital contact, reduced phone support by 9%, raised NPS by 4 points, and improved GCR. Mentored designers to elevate craft and consistency across teams. ### Senior UX Designer, Identity and Trust @ eBay Jan 2016 – Jan 2019 | San Francisco, California Led design for global registration, sign-in, and account flows impacting millions of users. Partnered with product and engineering to reduce $4M in support costs and friction in authentication while mentoring peers to raise design quality. ### Senior User Experience Designer @ EPAM Systems Jan 2016 – Jan 2016 | San Francisco, CA Delivered strategic design solutions for enterprise clients, including Adobe and Edmunds. ### Senior Designer @ ChefsFeed Jan 2015 – Jan 2015 | San Francisco, CA Worked with product and engineering to redesign user experiences across iOS, Android, web, and internal tools, creating a dialog between the world’s best chefs and audiences. ### Product Manager/Senior UX Designer @ Tanjarine Jan 2014 – Jan 2015 | Mountain View, CA Designed and launched a 0-to-1 restaurant payment system, integrating with POS platforms to enable seamless in-app ordering and checkout. ### Lead Designer @ Ampush Jan 2012 – Jan 2014 | San Francisco, CA First designer hire; built and scaled a design team of 7 while establishing company-wide design practices. Created the internal reporting system that powered ad performance across Facebook, Twitter, Instagram, and Pinterest. ### Web Designer @ Nextag Jan 2011 – Jan 2012 | San Mateo, CA Designed product features, assets, and user-tested experiences for an e-commerce business. ### Web Designer @ QuinStreet Jan 2007 – Jan 2011 | Foster City, CA Created websites, landing pages, and campaigns across multiple business divisions, partnering with sales, marketing, and engineering. ## Education ### BFA in Art and Design, concentration Graphic Design California Polytechnic State University-San Luis Obispo ### Business Presence and Persuasion: Communication for Effectiveness Stanford Continuing Studies ### Leadership Program University of California, Davis - Graduate School of Management ## Contact & Social - LinkedIn: https://linkedin.com/in/dianamreed - Portfolio: http://www.iamdianareed.com --- Source: https://flows.cv/dianareed JSON Resume: https://flows.cv/dianareed/resume.json Last updated: 2026-04-13