# Diana Roen > Managing Art Director Location: San Francisco, California, United States Profile: https://flows.cv/dianaroen I am a creative leader, in other words, a business oriented artist. I bring brands to life through art direction, storytelling & design. www.dianaroen.com ## Work Experience ### Art Director, Product & Web Contractor @ Creative Consulting & Digital Marketing Jan 2024 – Present ∙  Led the design of core app flows for a startup in stealth mode, from ideation to completion. ∙  Designed, sourced and integrated brand assets, ensuring alignment with overall brand strategy. ∙  Provided art direction on brand and key customer insights into product-market fit and customer engagement. ∙  Managed tight deadlines and shifting requirements, collaborating across teams to achieve project goals. ### Managing Art Director, Product & Site @ Epic for Kids Jan 2022 – Jan 2023 | San Francisco, California, United States • Managed a team of designers in creating marketing assets, campaigns & visual systems for site, product, social & advertising. • Continually evolve the brand, while maintaining brand standards for the US & global markets. • Managed projects from strategy to completion while staying on schedule, overseeing a budget of $500k+. • Planned and art directed photo shoots, post-production, and asset management. • Mentored, inspired, and developed my team, resulting in promotions for all of my direct reports. • Led the product team in redesign of book pages, enhancing subscriptions and SEO, resulting in a 2.5X improvement in account creation. • Identified inconsistencies, collaborating with developers and the conversion team to implement updates and optimize the site, ensuring it adhered to brand standards and remained effective and user friendly. ∙ Collaborated with founders, CEO, and cross-functional teams, including marketing, research, and finance, to craft compelling investor pitch decks. ### Visual Design Lead, Brand & Site @ Epic for Kids Jan 2020 – Jan 2022 | San Francisco, California, United States ∙ Owned the design and maintenance of the website. Optimized homepage and landing pages through redesign, resulting in over 2 million newly created consumer and educator accounts. ∙ Led the redesign of landing pages and ads for paid campaigns, resulting in a 25% increase in web sign-ups. ∙ Spearheaded strategy for brand redesign, concepting, organizing, and art directing multiple photo shoots; established guidelines for usage. ∙ Built new design system components, resulting in evolved brand identity that increased brand awareness. ∙ Optimized customer journey flows and tested new designs, increasing conversion rates by 28%. ∙ Art directed and designed emails, social ad campaigns, banners, wireframes, prototypes, user flows, promotions, animations, in-product app & responsive web landing pages, experiences & media assets. ∙ Played a key role in driving Epic’s growth into the world’s largest reading platform for kids, engaging 75 million readers who consume over 1 billion books annually, ultimately leading to a successful acquisition. ∙ Strategized & created style guides to support CRM & social media strategy. ∙ Defined & developed customer journey flows; identified pain points & drop off points in journey. ### Senior Visual Designer, Marketing, Brand & Originals @ Epic for Kids Jan 2018 – Jan 2020 | San Francisco, California, United States ∙  Managed & led design collaborations with partners including: Verizon, Facebook, Samsung, National Geographic, Sesame Street & NBC/Olympics.  ∙  Email design featured on reallygoodemails.com.  ∙  Spearheaded marketing design efforts for the Originals team, which boasts +25 million reads.  ∙  Concepted & executed 100s of diverse promotions across marketing & product (app tiles, social, landing pages, banners, emails & more). ### Graphic & Visual Designer @ FabKids Jan 2016 – Jan 2018 | San Francisco Bay Area ∙ Designed emails, landing pages, promotions, social media, look-books, web banners & pop-ups. ∙ My email designs resulted in a 20% increase in user engagement. ∙ Collaborated with designers, art directors, photographers, social media specialists, acquisition strategists, analysts & marketing team. ∙ Coordinated and executed photo shoots, overseeing planning, production and styling. ∙ Designed the “We Believe” campaign that brought attention to companies and nonprofits supporting kids in our community, driving conversions and increasing revenue. ∙ Wrote copy for marketing emails. ∙ Assisted in on-boarding designers, art directors, producers and marketing team members. ### Designer @ Pottery Barn Jan 2015 – Jan 2016 ∙ Create style guidelines that optimize production workflow & result in 30% faster turnaround times. ∙ Design backlit advertisements for shopping malls generating higher in-store foot traffic & revenue. ∙ Retouch photos in Photoshop. ∙ Collaborate with designers, managers & the Vice President. ∙ Layout catalog in InDesign. ### Graphic Designer @ LinkUp Job Search Engine/JobDig Jan 2014 – Jan 2015 ∙ Designed advertisements & infographics for email campaigns. ∙ QA tested iOS app. ∙ Designed layout of weekly email sent to 22,000 HR professionals. ∙ Designed cards, labels & envelopes. ∙ Distilled job market data to concise designs & distributed to potential clients, which resulted in new customer acquisition. ∙ Designed layout of weekly paper distributed to 4,700 locations. ### Founder, Designer, Photographer, Brand Manager @ Delightful Rebel Jan 2012 – Jan 2015 Founded & developed Brand. Designed, screen printed, marketed & sold T-shirts. ### Production Artist @ Wunderman Jan 2013 – Jan 2014 | Minneapolis, Minnesota ∙ Responsible for the creation of the Best Buy print insert, the number one consumer electronic periodical in the country, distributed at over 1,000 locations. ∙ Designed weekly promotions for in-store use. ∙ Worked in an agency environment under extremely tight deadlines. ### Digital Designer @ Jabber Logic Jan 2013 – Jan 2014 | Minneapolis, Minnesota ∙ Designed logo & brand standards for re-brand of start-up advertising agency. ∙ Curated typography & color palette. ### Digital Designer/UX/UI Specialist @ Radio1190 Jan 2013 – Jan 2013 | Boulder, Colorado ∙ Created icons & layouts for iPhone application to enhance UX/UI, resulting in increased user satisfaction evident in the 5-star rating in the app store. ∙ Created wireframes. ∙ Worked collaboratively with lead iOS engineer. ### Digital Designer @ Waterford Life Sciences Jan 2013 – Jan 2013 | Washington D.C. Metro Area / Boulder, CO ∙ Designed Medical Advocacy deck that Mr. Horwitz presented to Merck Pharmaceutical Company. ∙ Conducted & organized research on various organizations at Merck’s request. ### Designer & Photographer @ Sir Richard's Condom Company Jan 2012 – Jan 2012 | Boulder, CO. ∙ Designed advertisements for print, presentations & websites, including web banners, catalog ads, digital booklet, infographics, calendar, signs for events & retail stores. ∙ Developed Vintage shirt brand with TDA_Boulder. ∙ Photographed over 20 events including fundraisers, parties, concerts & protests. ∙ Edited, tagged, described & posted albums to social media. ∙ Included photography in promotional, marketing material. ### Documentarian @ Bureau of Land Management Jan 2012 – Jan 2012 | Colorado Directed, filmed & edited a documentary for the Bureau of Land Management on the negative impacts of hydraulic fracturing. I conducted interviews & research as well as selected & scored the music. Collaborated with Don Grusin, 3-time Grammy Award winning composer & Steven Manuel, a documentarian for Discovery and BBC. I also worked with a variety of up & coming artists across the USA. Featured at the 200th anniversary of the General Land Office, where it was viewed by Secretary of the Interior Ken Salazar and other high-ranking officials. ### Brand Analyst @ First Bank Center Jan 2012 – Jan 2012 | Boulder, CO Helped rebrand 1st Bank Center to appeal to a wider audience, especially targeting young adults. Created mock ups, illustrating suggestions and presented ideas to AEG Live CEO Chuck Morris. ### Creative Intern, Academic Media Consultant & Designer - David Underwood @ David Underwood Jan 2012 – Jan 2012 | Boulder, Colorado Conducted research on creative thinking & designed presentations that assisted in lectures to students and faculty across a broad spectrum of departments at the University of Colorado. ### Volunteer @ Vera Institute of Justice Jan 2009 – Jan 2009 ### Camp Counselor @ Camp Keetov Jan 2008 – Jan 2008 | Washington, DC. Camp Counselor for 2-3 year olds. ### Research Intern @ National Broadcasting Company, NBC Jan 2007 – Jan 2007 | Washington, DC. Helped design and layout of academic social media site for MIT. Participated in market research for proposed website. ### Hostess & Waitress @ Café Ole Jan 2005 – Jan 2006 | Washington, DC. ## Education ### Bachelor's Degree in Major: Art & Art History Minor: Technology Arts and Media (TAM) University of Colorado Boulder Jan 2008 – Jan 2012 ### Georgetown Day School Jan 1994 – Jan 2008 ### Pre-College Summer Program in Fine/Studio Arts, General Pratt Institute Jan 2007 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/diana-roen-9519221b - Portfolio: http://dianaroen.com/ - Behance: https://www.behance.net/delightfulrebel --- Source: https://flows.cv/dianaroen JSON Resume: https://flows.cv/dianaroen/resume.json Last updated: 2026-03-25