Improved and streamlined existing design systems while ensuring designs meet brand guidelines and best practices for user-friendly experiences for a B2C Fintech product suite.

Delivered a multi-phase purchase experience redesign for a B2C educational tech platform, that included a new payment form & new plan subscription pages that saw a 6% increase in new paid subscribers.

UX designer for Fintech in ATM, branch banking, and website supporting 3 separate banker product teams: (Plan My Day, Lead My Branch, Financial Health). I redesigned the Make an Appointment experience for www.wellsfargo.com

Led the planning, design and production of the platform’s first UI design system, along with other design initiatives which resulted in retaining large clients, winning new customers, and producing a 40%-100% increase in loan applications processed through the B2B digital mortgage platform.