# Diana Weil > Senior experience designer with 9 years of design systems, fintech, SaaS web apps and mobile products, improving workflows and payment experiences. Location: San Francisco, California, United States Profile: https://flows.cv/dianaweil I am a Senior Product Designer passionate about putting the customer first, and improving their experience through efficient design systems. I have 9 years of experience working with large and small financial services companies. I excel at leveraging branding expertise and using systems thinking to create holistic experiences that delight users and resonate throughout a product’s platform. I love working with a diverse team to bring the best ideas to the table, and working closely with engineering teams to bring those ideas to life. Notable Achievements: Led the design and shipping of a novel design system for a two-sided home lending platform, led the end-to-end design for a lender product purchase experience that decreased avg time to close by 3 weeks, and increased conversion rates for an education platform by redesigning and optimizing the registration and product purchase experiences. ## Work Experience ### Senior User Experience Designer @ Prosper Marketplace Jan 2024 – Present | San Francisco, California, United States ### User Experience Designer @ Prosper Marketplace Jan 2023 – Jan 2024 | San Francisco Bay Area Improved and streamlined existing design systems while ensuring designs meet brand guidelines and best practices for user-friendly experiences for a B2C Fintech product suite. ### Product Designer @ Course Hero Jan 2021 – Jan 2023 | Redwood City, California, United States Delivered a multi-phase purchase experience redesign for a B2C educational tech platform, that included a new payment form & new plan subscription pages that saw a 6% increase in new paid subscribers. ### User Experience Designer @ Wells Fargo Jan 2020 – Jan 2021 | San Francisco Bay Area UX designer for Fintech in ATM, branch banking, and website supporting 3 separate banker product teams: (Plan My Day, Lead My Branch, Financial Health). I redesigned the Make an Appointment experience for www.wellsfargo.com ### Senior Product Designer @ Roostify Jan 2017 – Jan 2020 | San Francisco Bay Area Led the planning, design and production of the platform’s first UI design system, along with other design initiatives which resulted in retaining large clients, winning new customers, and producing a 40%-100% increase in loan applications processed through the B2B digital mortgage platform. ### Customer Experience Designer @ Wells Fargo Jan 2016 – Jan 2017 | San Francisco Bay Area Supported the framework UI component library and typography system for the Wells Fargo commercial suite of B2B web and native mobile applications, Commercial Electronic Office, servicing 90+ individual applications. ### Visual Designer @ Yodlee Jan 2015 – Jan 2016 | Redwood City Designed wealth management apps, developed proprietary icon libraries, and contributed to UI/UX enhancements for a B2B Fintech company, improving visual aesthetics and user interaction. Illustrated and compiled a library of more than 40 icons for proprietary use. ### Senior Art Director @ Digitas Health Jan 2014 – Jan 2015 Senior Art Director for global advertising agency specializing in Pharmaceutical and Biotech industry clients. Produced campaign assets: full page advertisements, web design concepts, and rich media banner ads launching an innovative cancer treatment. ### Digital Designer @ Men's Wearhouse Jan 2014 – Jan 2014 | Fremont, California, United States Digital and graphic designer for B2C retail clothing company. Created seasonal advertisements, website assets, and email advertisements, in English and French for French Canadian markets, also attended photo shoots, and selected images for production. ### Art Director @ DDB Remedy Jan 2013 – Jan 2014 | San Francisco Concept generation for product launch campaign, creative concept work for new business pitches, web site design concept iterations. Managed production artists for print work. ### Freelance Graphic Designer @ Levi Strauss & Co. Jan 2013 – Jan 2013 | San Francisco Created monthly/seasonal manuals for global signage and store merchandising guides. Edited photos to show correct merchandise and signage placement, with detailed specs for signage, graphics and window displays. ### Freelance Art Director/ Designer @ MRM Worldwide Jan 2010 – Jan 2013 As Art Director for global digital ad agency, responsible for concept and design of web pages for Intel and Wells Fargo, including concept, design from wireframes, collaborating with Creative Director, UX designers and copywriters, illustration and delivery of web assets to developers. Also, as a Presentation Designer produced a number of internal agency presentations, including numerous new business pitches and RFPs, as well as an annual Senior Leadership meeting for the global CEO and others. ### Designer, Illustrator @ The Bold Italic Jan 2011 – Jan 2012 Editorial design, art direction, typography and digital illustration for a digital magazine focused on Bay Area events, people and places. ### Visual Designer & Consultant @ Tangible UX Jan 2012 – Jan 2012 As Contract consultant for boutique UX agency, created visual design for a social networking app, including designs for tablet and web, as well as web design for a tax preparation software site. ## Education ### Bachelor of Arts - BA in Graphic Design California College of the Arts ### User Experience Design General Assembly ### Graphic Design San Diego City College ## Contact & Social - LinkedIn: https://linkedin.com/in/dianaweildesign - Portfolio: https://dweildesign.com/work --- Source: https://flows.cv/dianaweil JSON Resume: https://flows.cv/dianaweil/resume.json Last updated: 2026-04-13