I help companies design content and products that customers love.

Highly effective UX leader and mentor:

• Full lifecycle content strategy

• Product planning including user research and usability testing

• Cross-platform publishing and optimization

Companies include Freshworks, HP, Intuit, ABBYY, SAP SuccessFactors, Teachscape, Scality, Johns Hopkins School of Medicine, Church Publishing, Kelvin AI, UserTesting.com, Wells Fargo, Orange Design/Disney, Abbott Laboratories, Adobe Press, Leapfrog, Salesforce Foundation, McKinsey & Company, and the Easy Voter Project.

My role on this award-winning Creative team combined content strategist, IA, user researcher, information designer, and editor, revising headlines, CTAs, and product tour copy. Wrote, edited, and provided direction on engaging style guidelines. Evangelized deep customer knowledge and research to inform better content and design.

I led qualitative research as part of the rebrand, testing concepts, designs, colors, typography, videos, and imagery, helping to ensure legible, accessible, inclusive choices. I also helped name the new colors.

I wrote, edited, and organized strategic content for Blue Shield of California, providing information architecture, editorial and style guidance, and strategy for member sites, including mental health resources, the COVID microsite, and a completely redesigned Medicare microsite. Our cross-functional team designed public and member facing sites, improving usability, readability, and relevance of content, creating new CMS templates, and documenting best practices for UX writing including content components. On a contract through Aquent, I also recruited and helped lead a small group of content designers, driving standards across projects.

I collaborated with a talented group of UX strategists and designers, researchers, web content editors, and product managers to ensure consistency, usability, and compliance. Medi-Cal content must meet grade level requirements, which I found a fun challenge. It was fascinating to work for a company led by public health experts during a pandemic.

Managed usability and QA for a major rebrand and website launch, doing ad hoc page and component design, adapting to feedback, and developing new templates for content. I also led a small team of tech writers and editors.