# Diandra Silva > Staff Product Designer at Routable Location: San Francisco Bay Area, United States Profile: https://flows.cv/diandra B2B product designer experienced in Fintech, inventory, and logistics. I own the full design lifecycle on revenue-critical projects from research, to wire framing to implementation. ## Work Experience ### Staff Product Designer @ Routable Jan 2022 – Present ### Senior Product Designer @ Routable Jan 2021 – Jan 2022 | San Francisco, California, United States ### Product Designer @ Routable Jan 2020 – Jan 2021 | San Francisco, California, United States ### Product Designer @ Diandra Silva Jan 2020 – Present | San Francisco, California, United States End-to-end product design, including user research, UX design, UI design, UX writing, prototyping, and user testing. • Paragon One: I researched and designed a new responsive website and UX messaging for two target user groups. (Responsive web, industry: e-learning) • Zwende: I researched, designed, and prototyped a mobile-first user experience for discovering new products. (Mobile web, industry: ecommerce) ### Digital Marketing Manager @ Stitch Labs Jan 2018 – Jan 2019 | San Francisco, Ca I managed the marketing website user experience and roadmap, analyzed user behavior and collaborated to iteratively improve user experience, and launch a new brand positioning. (User research, UX design, usability testing, product management) ### Director of Marketing @ FR8Star Jan 2017 – Jan 2018 I launched a new brand identity and website design, and collaborated to prioritize the product roadmap. I managed the marketing website user experience and roadmap, analyzed user behavior, and conducted user research. (User research, usability testing, product management) ### Digital Marketing Specialist @ FR8Star Jan 2017 – Jan 2017 | Oakland, Ca I managed the digital marketing funnel and customer experience, and led a website redesign resulting in 100% increase in organic site visitors. My responsibilities included analyzing user behavior, designing and implementing digital marketing campaigns, maintaining the marketing website, and creating original copy for FR8Star products and marketing website. ### Digital Marketing Specialist @ Educations Media Group (EMG) Jan 2015 – Jan 2016 | Stockholm, Sweden I co-led the product integration of technology partners by aligning with engineering stakeholders, represented English-speaking markets to prioritize the product roadmap, and designed templates for EMG products and user-facing resources. (UI design, product management) ### Online Content Editor @ Educations Media Group (EMG) Jan 2014 – Jan 2015 I managed the editorial calendar for 3 localized platforms, collaboratively defined and developed content strategy, and produced original content. My responsibilities included conducting secondary research, managing outsourced content teams, and producing content for product listings, the blog, and informational articles. ### Editor @ Beta Family Jan 2013 – Jan 2013 | Stockholm, Sweden Freelance copywriting and editing for apps and web platforms. ### Intern @ SACC-USA Jan 2012 – Jan 2012 | Stockholm, Sweden • Conducted market research on behalf of SACC members. • Developed and managed content on economic and political themes for the SACC website. • Assisted in event planning. ### Team Member @ Jumpstart For Young Children Jan 2010 – Jan 2010 Developed and conducted educational exercises and games, managed five children as well as general classroom management alongside my team members, team development and coordination. ### Student Assistant @ San Francisco State University College of Business Jan 2008 – Jan 2009 Advised business students on major requirements, marketed the department on-campus, executed secretarial work for three supervisors, managed the phone and email correspondence, and optimized in-office efficiency. ## Education ### UX Career Track in UX/UI Design Springboard Jan 2019 – Jan 2020 ### Bachelor of Arts (BA) in Anthropology San Francisco State University Jan 2008 – Jan 2013 ### Bachelor of Arts (BA) in Spanish Language and Literature San Francisco State University Jan 2008 – Jan 2013 ### International Exchange in Anthropology, Political Science, Sustainability Studies Uppsala University Jan 2012 – Jan 2013 ### International Exchange in Spanish, Anthropology Universidad Complutense de Madrid Jan 2010 – Jan 2011 ### High School Livermore High School Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/diandrasilva - Portfolio: https://diandrasilva.com/ --- Source: https://flows.cv/diandra JSON Resume: https://flows.cv/diandra/resume.json Last updated: 2026-03-25