# Diane Tarira

> Senior Product Designer | B2B, Enterprise, and AI Products | Data & Research Driven Designer with Business Acumen

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/diane

I’m a Senior Product Designer with 6+ years of experience designing B2B, enterprise, AI-enabled, and data-heavy products. I really enjoy working on complex systems and turning messy workflows into experiences that feel clear and scalable.

At Nike, I’ve worked on modernizing key parts of Nike.net, the company’s $20B B2B retail platform, supporting the shift to the new Podium system and improving legacy experiences to feel more consistent.

Before Nike, I designed enterprise and internal tools at IBM, where I led an NLP dashboard from 0 to 1 and contributed to multiple data and AI products. IBM is also where I built a strong foundation in design thinking and design systems.

I’m a highly collaborative and technical designer who partners closely with product and engineering to align on outcomes, move quickly, and ship high-quality work.

## Work Experience
### Senior Product Designer @ Nike
Jan 2023 – Present | New York City Metropolitan Area
Designed a modern, AI-powered shopping experience for Nike.net's B2B platform, which launched globally and has generated over $50M in revenue. 

Focused on designing a new landing page for Nike.net by conducing user research, modernizing the UI with Nike's new design system, creating components in Figma, and collaborating closely with product managers, designers, engineers, and data analysts.

### Senior UX Designer @ IBM
Jan 2020 – Jan 2023 | Greater New York City Area
Focused on end to end design and user research for enterprise & internal tools in the space of big data, analytics, AI, and employee experience.

### UX Designer @ IBM
Jan 2018 – Jan 2020 | Greater New York City Area
Designed various internal websites to showcase our products. Led digital transformation from old
website builders to modern design frameworks to increase user experience and visual design.

Led design thinking workshops and increased adoption of IBM's design language and systems across the business.

### Advanced HCI Teaching Assistant @ Cornell University
Jan 2018 – Jan 2018 | Ithaca, New York Area
- Helped student understand the material and develop their UX skills
- Lead discussions and in class workshops 
- Answer questions about course material to improve students' performance

### Social Analytics Intern @ IBM
Jan 2017 – Jan 2017 | Greater New York City Area
• Designed an interactive web experience for managers aimed at transforming compensation practice
which resulted in greater salary transparency and increased compensation conversations.
•  Designed an IBM Watson chatbot to answer HR and compensation questions

### Research Assistant- Behavioral Analysis of Beginning Years Lab @ Cornell University
Jan 2016 – Jan 2016 | Ithaca, New York Area
• Studied the development and evolution of communication and social learning in human infants and in the zebra finch in the Behavioral and Analysis of Beginning Years(B.A.B.Y) lab. Research is focused on the microstructure of social interaction and how these interactions influence vocal learning.

• Projects involved coding in Python and R to automate, analyze, and perform calculations on various forms of data. Project also involved teaching graduate students how to code to increase the efficiency of the research lab.

### Research Assistant- Nutritional Science Lab @ Cornell University
Jan 2015 – Jan 2016 | Ithaca, New York Area
• Studied the effects of increased maternal choline intake on child memory, attention, and general cognitive abilities. Designed and programmed a computer game to elicit a cortisol-stress response to measure brain activity in children.

### Behavioral Science Research Intern @ Environmental Defense Fund
Jan 2016 – Jan 2016 | Greater New York City Area
Conducted research and designed marketing assets to support EDF's goal of increasing members involved in environmental activism.


## Education
### Bachelor's Degree in Information Science and Psychology
Cornell University

### Bayside High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/dianetarira
- Website: https://www.dtarira.com/

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Source: https://flows.cv/diane
JSON Resume: https://flows.cv/diane/resume.json
Last updated: 2026-02-23