# Diane Labenz > Senior UX Designer @ Waymo | x-Google Location: San Francisco Bay Area, United States Profile: https://flows.cv/dianelabenz Hi, I'm Diane! πŸ‘‹πŸΏ I'm a Senior Product Designer at Google Cloud (Compliance & Data Security) where I design intuitive enterprise experiences people actually use (and love). I've unblocked $275M+ in pipeline enterprise deals by transforming complex data into actionable insights for regulated industries including healthcare, finance, and government. My B2C retention background taught me that adoption isn't about features, it's about helping users succeed quickly. As a GAAD Foundation board member, I'm committed to ensuring technology serves the needs of everyone. www.dianelabenz.com ## Work Experience ### Senior User Experience Designer @ Waymo Jan 2026 – Present | Mountain View, CA ### Product Designer @ Google Jan 2023 – Jan 2025 | Sunnyvale, CA ### Board Member @ GAAD (Global Accessibility Awareness Day) Foundation Jan 2022 – Jan 2025 | Nevada, United States ### Senior Product Designer, UCX Architecture & Governance @ Hewlett Packard Enterprise Jan 2022 – Jan 2023 | San Jose, California, United States ### Product Designer, UCX Architecture & Governance @ Hewlett Packard Enterprise Jan 2022 – Jan 2022 | San Jose, California, United States ### UX/UI Designer, HPE GreenLake Cloud Platform @ Hewlett Packard Enterprise Jan 2020 – Jan 2022 ### Director of Design & Usability @ Code for San JosΓ© Jan 2020 – Jan 2023 | San Jose, California, United States ### Product Designer @ Freelance Jan 2019 – Jan 2020 | San Francisco Bay Area ### Product Designer (Consultant) @ StreamLoan Jan 2019 – Jan 2019 | San Francisco Bay Area Designed new loan conditions feature for StreamLoan's native iOS and responsive web app to improve loan requirement completion rate. ### Product Designer (Consultant) @ Lantern Jan 2019 – Jan 2019 | San Francisco Bay Area Designed client’s first end-to-end jobs platform. Took conceptual ideas and turned them into an interactive prototype to achieve an MVP within 6 weeks. Owned research and UI/UX prototype. ### Product Designer (Consultant) @ Amazon Jan 2019 – Jan 2019 | San Francisco Bay Area Designed and ideated brand's first parent portal to increase character brand page engagement in a multi-week sprint. Translated consumer trends, user research, and prioritized information architecture to surface relevant brands and consumer products. ### CRM Strategy Analyst @ Wolverine Worldwide Jan 2019 – Jan 2019 | Rockford, Michigan, United States Reported on marketing performance for various retention channels across company portfolio. Presented marketing strategy recommendations to brand stakeholders by analyzing consumer data. ### Email Marketing & eCommerce Retention Lead @ Wolverine Worldwide Jan 2018 – Jan 2019 | Rockford, Michigan Led email retention strategy for 5+ brands. Designed email personalization initiatives to improve brand user experience and YoY incremental revenue growth. Achieved an 11% lift in conversion. ### Email Marketing & eCommerce Retention Specialist @ Wolverine Worldwide Jan 2015 – Jan 2018 | Rockford, Michigan Coded and optimized email programs for over 10+ eCommerce brands. Incorporated user insights and market trends into digital marketing strategy to improve engagement and user retention rates. ### Marketing Administrator @ Great Lakes Label, LLC Jan 2013 – Jan 2015 | Comstock Park, MI β€’ Designed and launched the company's first website to increase label sales and B2B prospects. Spearheaded user research to improve site content, navigation, and usability. β€’ Designed flexographic print labels for CPG clients to grow in-house graphic design accounts. β€’ Created and distributed marketing materials (web, print) to grow new accounts which resulted in a 35% increase in prospect inquiries. β€’ Researched various industries and developed client surveys to understand existing pain points to improve customer service, existing offerings, and site content. ### Marketing Coordinator @ Deep End Films Jan 2012 – Jan 2013 | Greater Grand Rapids, Michigan Area β€’ Developed email campaigns to increase the retention rate of commercial and small business accounts. β€’ Created marketing materials to increase wedding prospects. β€’ Managed social media accounts and developed content strategy in order to grow awareness. ### Student Career Assistant @ Career Development Center (Calvin College) Jan 2007 – Jan 2012 β€’ Created marketing displays for various job and career recruitment events as well as office marketing initiatives to increase student attendance and awareness. β€’ Executed large scale non-profit events with a very limited budget to aid students seeking placement within the industry. β€’ Assisted students in internship searches and collected feedback in order to improve database search functionality. ### Marketing & Design Intern @ Spearia Jan 2010 – Jan 2010 | Comstock Park, MI β€’ Designed branding materials to build brand recognition of the HELP campaign. β€’ Developed a strategic marketing plan for the HELP Campaign. β€’ Researched grant opportunities for the non-profit arm of Spearia (Help Campaign) with the goal to aid non-profit clients. β€’ Created event marketing materials (web, print) to grow event sign-ups and attendance. ## Education ### Bachelor of Arts - BA in Marketing Calvin University ### Product Design Tradecraft ## Contact & Social - LinkedIn: https://linkedin.com/in/dianelabenz --- Source: https://flows.cv/dianelabenz JSON Resume: https://flows.cv/dianelabenz/resume.json Last updated: 2026-04-13