# Diane Yip > VP, Head of Product Design at Medallia Location: San Francisco Bay Area, United States Profile: https://flows.cv/dianeyip Product Design executive with 25+ years of experience building and leading global design teams that turn complex problems into meaningful products. My career spans hands-on design and executive leadership, shaping product strategy, scaling design organizations, and delivering customer-centered experiences at global scale. Recently, I’ve led the transformation of our design organization to fully embrace AI-augmented workflows—integrating AI tools across the entire product development lifecycle, from research and insight generation to rapid prototyping and validation. This shift has significantly accelerated how our teams explore ideas, test concepts, and deliver impactful solutions. I’m passionate about empowering designers to work at the intersection of creativity, technology, and strategy—building high-performing teams, advancing design maturity, and helping organizations move faster without losing sight of human-centered design. ## Work Experience ### VP, Head of Product Design @ Medallia Jan 2022 – Present | Pleasanton, California, United States Manage a global team of designers including product design, visual design and user research. ### Senior Director, Product Design @ Medallia Jan 2020 – Present | San Francisco Bay Area As a design leader at Medallia, I lead a team of designers responsible for designing the user experience for Medallia Portfolio Products. This includes 3 pillars, namely Digital solution, Contact Center Solution and Market Research Solution. ### Director, Product Design at Medallia @ Medallia Jan 2018 – Jan 2020 | San Mateo Responsible for leading the core Medallia reporting applications, including both web and mobile. Partner and work closely with Product and Engineer lead on collaborating ideas and solutions. ### Principal Product Designer @ Medallia Jan 2015 – Jan 2017 | Palo Alto, CA Lead and own the end to end user experience design for Medallia mobile applications for both Reporting and Voices applications. ### Principal UX Designer - Mobile Design strategy and innovation @ Digital Insight - NCR Corporation Jan 2014 – Jan 2015 | Redwood City, CA As a former business unit under Intuit, Digital Insight was acquired by NCR on Feb 2014. I am responsible for leading the design of their online banking applications for the enterprise solution. Our native mobile app (both iOS & Android) served over 900 Financial Institution with an average app store rating over 4.8 ### Principal Interaction Designer, Mobile @ Intuit Jan 2012 – Jan 2014 | Mountain View, CA - Lead mobile designer at the Internet Financial Services division, responsible for both iOS & Android mobile app design. - Launch the redesign of the mobile application app that received an overall app store rating over 4.8 - On Feb 2014, the IFS division got acquired by NCR, renamed Digital Insight. ### Sr. Lead User Experience Design @ Microsoft Jan 2010 – Jan 2012 Lead and own the design for Windows 8.0 applications. Create and design News and Weather iPad apps. ### Sr. Manager/Lead Designer - User Experience, Search @ Yahoo! Jan 2006 – Jan 2010 * Manage a team of four designers and provide design direction and mentor junior designers. * Collaborate with other leaders in product, marketing, engineering, research, and the business to define the future of Search * Work with other design leaders within Yahoo! company UED group to set best practices and design standards * Applying user-centered design processes to create high quality user experiences * Working closely with product managers and developers to define product direction and UI requirements * Working with usability researchers to design and observe usability studies and translating usability research findings into design improvements ### Senior UI Designer @ eBay Inc. Jan 2004 – Jan 2006 * Lead the China UI team in defining long-term user experience strategies. * Work with business unit to define the payment strategy in China. * Present new product ideas and strategies to the exec staff. * Create the user interaction model, workflows, information architecture, schematics, and interface guidelines/specifications * Work with Product Managers to evaluate product success and next steps. ### Web UI manager @ Escalate Inc. Jan 2001 – Jan 2004 * Lead the UI team for deliverables for all phases of product design, from conceptual design, detailed UI design to functional requirement specifications and feature enhancements. * Write and illustrate the complete feature specifications for complex and/or innovative features. * Work with the cross-functional development team to ensure the implementation of designs. * Work with outside clients in defining and evaluating user centered analysis and conceptual design. * Plan and manage user experience research and usability testing. ### Web Designer @ LookSmart Jan 1998 – Jan 2000 * Lead designer in designing UI flow for LookSmart.com and all syndication partners. * Construct rapid prototypes, mockups, and interaction requirements specifications. * Produce user experience deliverables, e.g. task flows, detailed wire frames, site maps, written specifications * Conduct front-end research and support usability efforts throughout the product development cycle. * Work with clients directly in defining customer's portal UI and implementation of Looksmart product. * Participate in full-life development cycle, work closely with QA engineer and software engineer. ## Education ### Bachelor of Fine Arts (B.F.A.) in Fine Arts, Design University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/diane-yip-11a5a --- Source: https://flows.cv/dianeyip JSON Resume: https://flows.cv/dianeyip/resume.json Last updated: 2026-04-13