Dianna is a visual designer with a background in industrial design, focused on brand, packaging, and campaign work in the beauty, wellness, lifestyle, and fitness spaces.
Experience
2023 — Now
2023 — Now
• Design event and PR collateral for global activations, including brochures, menus, decals, signage, branded merch, and custom vehicle wraps.
• Develop and execute website content (homepage marquees, category banners, promotional banners, ads) for both sundayriley.com and key retailers (Sephora, Ulta, Harrods, and others).
• Concept and design packaging, including seasonal gift sets, evergreen shipping boxes, and PR kits.
• Contribute to photoshoot creative, including concept development, mockups, and light retouching to support campaign execution.
• Collaborate with the sales and education teams to design retailer sell-in tools, such as educational one-pagers and product information sheets to support new launches.
• Create social content (static posts, carousels, Reels, TikToks, paid ads) tailored for paid and organic campaigns across global markets.
• Ensure all creative aligns with brand voice, business goals, and channel-specific best practices.
Note: Official internal title is Graphic Designer
2020 — 2023
New York, New York, United States
• Partnered with creative director and fellow designers to rebrand the full PINK Beauty portfolio over an 8-month period.
• Owned design for one third of PINK Beauty’s newness portfolio for seven consecutive seasons.
• Designed and executed multiple collections per season, aligning with merchant briefs and trend research within the beauty industry and Gen-Z demographic.
• Created photography concepts for Art Director to reference during photoshoots.
• Collaborated with packaging engineers and vendors to ensure final artwork, color targets, match prints, and comps met production standards and deadlines.
• Maintained rigorous attention to detail when preparing artwork turnover files for manufacturing.
• Built strong working relationships with internal teams (Copy, Merch, Product Dev, Regulatory, Art Directors) and external vendors to ensure smooth execution.
• Tracked competitive offerings to maintain a strong, trend-informed perspective on customer desires and market shifts.
• Researched sustainable materials and industry innovations to inform responsible packaging decisions within brand and operational constraints.
• Designed products that helped lead PINK Beauty to its strongest fiscal year in brand history.
2020 — 2020
2020 — 2020
Erlanger, Kentucky, United States
• Designed digital content for web and social platforms (Instagram, Facebook, Pinterest, Twitter), including stills, carousels, GIFs, and animated videos.
• Curated Instagram feed on a monthly basis, utilizing both user-generated content and in-house photography.
• Performed AB Testing of social content to determine highest follower engagement.
• Directed and designed all marketing emails, reaching 400,000 customers weekly.
• Collaborated with marketing, copy, and e-commerce teams to align content with brand and campaign goals.
• Created technical drawings of product assembly and installation to create a seamless, intuitive consumer experience.
• Attended weekly brand strategy meetings to review social and customer-facing content performance and inform future strategy.
• Researched current social and email design trends to ensure all creative maintained relevance.
2019 — 2019
Santa Barbara, California, United States
• Explored technologies, materials and ideas to improve existing footwear within the Deckers Brands portfolio.
• Designed new uppers while maintaining existing outsole tooling to successfully translate footwear to future seasons.
• Created apparel concepts for the Deckers X Lab innovation brand.
• Assisted with the launch of the Deckers X Lab flagship store in San Francisco.
2019 — 2019
2019 — 2019
New York, New York, United States
• Designed artwork and graphics for Victoria’s Secret and PINK Beauty collections.
• Conducted trend research to inform concept development and maintain relevance across product categories.
• Prepared mood boards and presentation materials for design reviews.
• Supported design team with overflow tasks and creative execution.
Education
University of Cincinnati