• Design event and PR collateral for global activations, including brochures, menus, decals, signage, branded merch, and custom vehicle wraps.

• Develop and execute website content (homepage marquees, category banners, promotional banners, ads) for both sundayriley.com and key retailers (Sephora, Ulta, Harrods, and others).

• Concept and design packaging, including seasonal gift sets, evergreen shipping boxes, and PR kits.

• Contribute to photoshoot creative, including concept development, mockups, and light retouching to support campaign execution.

• Collaborate with the sales and education teams to design retailer sell-in tools, such as educational one-pagers and product information sheets to support new launches.

• Create social content (static posts, carousels, Reels, TikToks, paid ads) tailored for paid and organic campaigns across global markets.

• Ensure all creative aligns with brand voice, business goals, and channel-specific best practices.

Note: Official internal title is Graphic Designer

• Partnered with creative director and fellow designers to rebrand the full PINK Beauty portfolio over an 8-month period.

• Owned design for one third of PINK Beauty’s newness portfolio for seven consecutive seasons.

• Designed and executed multiple collections per season, aligning with merchant briefs and trend research within the beauty industry and Gen-Z demographic.

• Created photography concepts for Art Director to reference during photoshoots.

• Collaborated with packaging engineers and vendors to ensure final artwork, color targets, match prints, and comps met production standards and deadlines.

• Maintained rigorous attention to detail when preparing artwork turnover files for manufacturing.

• Built strong working relationships with internal teams (Copy, Merch, Product Dev, Regulatory, Art Directors) and external vendors to ensure smooth execution.

• Tracked competitive offerings to maintain a strong, trend-informed perspective on customer desires and market shifts.

• Researched sustainable materials and industry innovations to inform responsible packaging decisions within brand and operational constraints.

• Designed products that helped lead PINK Beauty to its strongest fiscal year in brand history.

• Designed digital content for web and social platforms (Instagram, Facebook, Pinterest, Twitter), including stills, carousels, GIFs, and animated videos.

• Curated Instagram feed on a monthly basis, utilizing both user-generated content and in-house photography.

• Performed AB Testing of social content to determine highest follower engagement.

• Directed and designed all marketing emails, reaching 400,000 customers weekly.

• Collaborated with marketing, copy, and e-commerce teams to align content with brand and campaign goals.

• Created technical drawings of product assembly and installation to create a seamless, intuitive consumer experience.

• Attended weekly brand strategy meetings to review social and customer-facing content performance and inform future strategy.

• Researched current social and email design trends to ensure all creative maintained relevance.

• Explored technologies, materials and ideas to improve existing footwear within the Deckers Brands portfolio.

• Designed new uppers while maintaining existing outsole tooling to successfully translate footwear to future seasons.

• Created apparel concepts for the Deckers X Lab innovation brand.

• Assisted with the launch of the Deckers X Lab flagship store in San Francisco.

• Designed artwork and graphics for Victoria’s Secret and PINK Beauty collections.

• Conducted trend research to inform concept development and maintain relevance across product categories.

• Prepared mood boards and presentation materials for design reviews.

• Supported design team with overflow tasks and creative execution.