# Dianna Meek

> Visual Designer | Brand Storytelling, PR & Marketing Design, Packaging | Beauty, Wellness, Lifestyle & Fitness Consumer Brands | Currently @ Sunday Riley

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/diannameek

Dianna is a visual designer with a background in industrial design, focused on brand, packaging, and campaign work in the beauty, wellness, lifestyle, and fitness spaces. Grounded in research-driven strategy and with a keen eye for trends, her work centers on thoughtful visual storytelling that brings brands to life across physical and digital touchpoints.

She is currently designing at Sunday Riley and based in Northern California.

## Work Experience
### Visual Designer @ Sunday Riley
Jan 2023 – Present
- Design event and PR collateral for global activations, including brochures, menus, decals, signage, branded merch, and custom vehicle wraps.
-Develop and execute website content (homepage marquees, category banners, promotional banners, ads) for both sundayriley.com and key retailers (Sephora, Ulta, Harrods, and others).
-Concept and design packaging, including seasonal gift sets, evergreen shipping boxes, and PR kits.
-Contribute to photoshoot creative, including concept development, mockups, and light retouching to support campaign execution.
-Collaborate with the sales and education teams to design retailer sell-in tools, such as educational one-pagers and product information sheets to support new launches.
-Create social content (static posts, carousels, Reels, TikToks, paid ads) tailored for paid and organic campaigns across global markets.
-Ensure all creative aligns with brand voice, business goals, and channel-specific best practices.

Note: Official internal title is Graphic Designer

### Designer, PINK Beauty | Packaging & Brand @ Victoria's Secret
Jan 2020 – Jan 2023 | New York, New York, United States
-Partnered with creative director and fellow designers to rebrand the full PINK Beauty portfolio over an 8-month period.
-Owned design for one third of PINK Beauty’s newness portfolio for seven consecutive seasons.
-Designed and executed multiple collections per season, aligning with merchant briefs and trend research within the beauty industry and Gen-Z demographic.
-Created photography concepts for Art Director to reference during photoshoots.
-Collaborated with packaging engineers and vendors to ensure final artwork, color targets, match prints, and comps met production standards and deadlines.
-Maintained rigorous attention to detail when preparing artwork turnover files for manufacturing.
-Built strong working relationships with internal teams (Copy, Merch, Product Dev, Regulatory, Art Directors) and external vendors to ensure smooth execution.
-Tracked competitive offerings to maintain a strong, trend-informed perspective on customer desires and market shifts.
-Researched sustainable materials and industry innovations to inform responsible packaging decisions within brand and operational constraints.
-Designed products that helped lead PINK Beauty to its strongest fiscal year in brand history.

### Digital Designer @ Signature Hardware
Jan 2020 – Jan 2020 | Erlanger, Kentucky, United States
-Designed digital content for web and social platforms (Instagram, Facebook, Pinterest, Twitter), including stills, carousels, GIFs, and animated videos.
-Curated Instagram feed on a monthly basis, utilizing both user-generated content and in-house photography.
-Performed AB Testing of social content to determine highest follower engagement.
-Directed and designed all marketing emails, reaching 400,000 customers weekly.
-Collaborated with marketing, copy, and e-commerce teams to align content with brand and campaign goals.
-Created technical drawings of product assembly and installation to create a seamless, intuitive consumer experience.
-Attended weekly brand strategy meetings to review social and customer-facing content performance and inform future strategy.
-Researched current social and email design trends to ensure all creative maintained relevance.

### Footwear & Apparel Innovation Design Intern @ Deckers Brands
Jan 2019 – Jan 2019 | Santa Barbara, California, United States
-Explored technologies, materials and ideas to improve existing footwear within the Deckers Brands portfolio.
-Designed new uppers while maintaining existing outsole tooling to successfully translate footwear to future seasons.
-Created apparel concepts for the Deckers X Lab innovation brand.
-Assisted with the launch of the Deckers X Lab flagship store in San Francisco.

### Beauty Design Intern @ Victoria's Secret
Jan 2019 – Jan 2019 | New York, New York, United States
-Designed artwork and graphics for Victoria’s Secret and PINK Beauty collections.
-Conducted trend research to inform concept development and maintain relevance across product categories.
-Prepared mood boards and presentation materials for design reviews.
-Supported design team with overflow tasks and creative execution.

### Footwear Design Intern, Hush Puppies @ Wolverine Worldwide
Jan 2018 – Jan 2018 | Greater Grand Rapids, Michigan Area
-Developed concept and design for a casual sneaker launched in Spring/Summer 2020.
-Created CADs, refined blueprints, and produced ideation sketches to support the product development process.
-Selected seasonal materials and assisted in preparing final design packages.

### Industrial Design Intern @ Signature Hardware
Jan 2017 – Jan 2018 | Erlanger, Kentucky, United States
-Designed marketing graphics, web pages, and social media content across multiple platforms.
-Created illustrations and newsletters to support digital campaigns.
-Collaborated with the e-commerce team to develop ideas for driving brand engagement and revenue.

### Product Design & Development Intern @ Munchkin
Jan 2017 – Jan 2017 | Los Angeles, California, United States
-Designed and prototyped new feeding and bath toy concepts; one design was sold for three years at Target and munchkin.com.
-Assisted with early-stage product development across product categories.


## Education
### Bachelor of Science - BS in Industrial Design
University of Cincinnati


## Contact & Social
- LinkedIn: https://linkedin.com/in/dianna-meek-1b3a0a141

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Source: https://flows.cv/diannameek
JSON Resume: https://flows.cv/diannameek/resume.json
Last updated: 2026-04-13