Co-direct company strategy. Determine product direction and requirements, then design and drive development of innovative plug-ins, apps, and utility software for music creation. Shipped two innovative MIDI and audio processing plug-ins in 2025. Own and build brand identity and product aesthetics. Oversee marketing, including content creation. Manage the online store. Built customer support process.

I am an active contributor to the DAW Control Workgroup at the MIDI Association, participating in the development of a MIDI 2.0 profile designed to enable non-proprietary next-generation interaction between hardware controllers and audio applications.

My primary contribution is providing a user-centered product perspective, informed by hands-on experience designing audio software and working across a wide range of DAWs and production environments.

The goal is to help ensure that emerging standards are both technically robust and aligned with real-world creative workflows.

Write and produce songs with artists. Compose music for corporate clients.

Mix and master songs and albums for streaming and CDs.

I provided technical support across macOS and Windows environments, resolving complex software behavior, configuration conflicts, and authorization issues. Many cases involved advanced usage questions from high skill users, requiring deep product understanding, workflow insight, and creativity.

In addition, I managed sales-related inquiries including subscription and perpetual license purchases, returns, refunds, and purchase clarification — helping customers make informed decisions while maintaining a positive brand experience.

Consulted on improving first user experience of Universal Audio's LUNA DAW.

Explored and built prototypes for first use and in-app tutorial concepts.