Led the Growth and Activations design team, driving product strategy and execution across mobile, web, and email platforms. Managed and mentored a team of designers, pushing the quality of design work and fostering a user-centered design culture. Delivered a new SMB platform with a Premium experience, leveraging frequent user testing, data, and A/B validation to achieve >$100M in revenue in 2023.

Led the design of mobile and web experiences for Nerdwallet's SMB platform, refining product features to drive user engagement and achieve quarterly OKRs. Promoted User Research tools, mentored designers and stakeholders on UXR methodologies, and collaborated with distributed teams to deliver seamless cross-platform experiences.

Led the design and product strategy for the Clear Street Customer Portal, an innovative platform for hedge funds and prop-trading firms. Collaborated closely with C-Suite stakeholders and cross-functional teams to iterate on design vision and execute high-quality design solutions. Played a key role in expanding the design team and establishing a strong design practice.

Directed the design strategy for multiple Unilever products, collaborating with cross-functional teams to deliver user-centric solutions. Spearheaded the design of an internal tool that streamlined product launches and managed packaging copy, enhancing operational efficiency and product consistency across global markets.

Guided clients in developing products with best UX practices, aligning business strategy with product development roadmap. Produced wireframes, high-fidelity UI mockups, and interactive prototypes.

Worked with NHS to deliver an iOS app to track newborn sleep disorders. Collaborated with HSBC global product team to design the HSBCnet web application and iOS app, providing support in multiple countries and localizations.

Worked with three Agile teams and managed a suite of Workshare desktop applications (£20M per year in revenues). Redesigned iOS app (iPhone / iPad), increasing user engagement from 3% to 42%. Designed and wrote new software features (described by using acceptance criteria).

Worked as a product owner with an Agile developer team, building and managing an Enterprise Social Network web app, initially developed for Deutsche Bank.