• Scaled the company’s digital marketing strategy from the ground up, running social media, ad campaigns, and launching new e-commerce options.

• Design and execute targeted campaigns across web and social channels, optimizing creatives and spend to increase engagement and repeat sales.

• Develop cohesive brand assets including packaging, signage, and digital creatives to strengthen visual identity and customer experience.

• Built and maintained the WordPress/WooCommerce storefront, improving UX, product presentation, and customer conversion.

• Analyze customer behavior and campaign performance to refine creative direction and product positioning; including seasonal campaigns, and social growth initiatives.

• Support operations in store, at events, and online to ensure smooth handoff of products from kitchen to consumer.

• Led content and creatives for 15 portfolio sites organizing complex datasets into standardized, web-ready visuals across 80,000+ indexed pages.

• Translated raw insurance data and quotes into charts, tables, and graphics that improved accessibility and comprehension across insurance, finance, and real estate content.

• Created reusable page templates, formatting standards, and documentation used across all portfolio websites to improve consistency, engagement, and diversify content.

• Improved production flow and design output with new systems (including new AI-assisted tools) to reduce manual steps, improve turnaround, and ensure accuracy at scale.

• Coordinated content delivery across writers, designers, and researchers to maintain quality and output on tight deadlines.

• Oversaw sourcing and maintenance of data pipelines, updating rates, provider pricing, and performance benchmarks across insurance categories.

• Designed and managed reporting dashboards (Google Studio, Datawrapper, TablePress) to make complex datasets easily understandable for partners and customers.

• Produced graphics and UI assets that elevated site design and maintained consistency across the portfolio.

• Enforced branding and UX standards, streamlining updates and ensuring cohesive user experience across all sites and social pages.

• Served as featured “expert writer” in real estate, finance, and insurance, publishing content across Quote.com’s portfolio and partner network to establish authority and credibility.

• Designed logos, infographics, data visualizations, and marketing collateral to accompany editorial work, increasing reader engagement and shareability.

• Supported digital campaigns through ad creative, email graphics, and promotional materials, bridging editorial strategy with marketing objectives.

• Contributed to revenue growth by producing content that ranked organically and supported lead-generation funnels.

• Key decision maker for all marketing initiatives, creative operations, and design strategies.

• Led seasonal/promotional initiatives and launched digital marketing campaigns across online, in-store, and loyalty channels; while consistently balancing campaign budgets.

• Designed and maintained 2 POS-integrated e-commerce websites, supporting product updates, promotions, and UX.

• Ensured all design and marketing materials remained compliant with local regulations.

• Led the design and launch of a branded mobile app, focusing on usability, structure, customer retention, and

enabling on the go e-commerce.

• Designed and executed daily/weekly promotional campaigns for a 6,500+ member loyalty program, ensuring compliant and cohesive brand communication.