‣ Spearhead responsive design efforts for a website that utilizes astrological birth chart data to offer tailored film suggestions.

‣ Produce critical deliverables such as branding style tiles, sitemaps, sketches, wireframes, and high-fidelity mockups.

‣ Partnered with brand leadership and web developers to consolidate feature sets.

‣ Founding team member of LaMusica App, a free digital platform offering Latin music, radio, and entertainment content.

‣ Scaled user base to over 1.8 million active users per month by leveraging data-driven strategies for acquisition and retention.

‣ Execute initiative to redesign LaMusica App’s UX and UI with a focus on personalization and raising user conversion.

‣ Conducted thorough market and competitive analysis to inform content strategy.

‣ Edit, produce, and publish high performing video content that has generated +54 million views on YouTube, increased subscriber engagement and elevated brand visibility.

‣ Partner with executives, production management and radio programmers to develop content tailored for SBS’ on-air platforms.

‣ Support digital media campaigns for company marquee events such as Calibash, MiamiBash and Summer Spotlight Series.

‣ Host, writer, and co-producer of CHOONS, a podcast that explores the legacy of underrated music anthems with commentary from producers, songwriters, engineers, and performers.

‣ 2022 Webby Award Honoree in the “Podcasts - General Series (Music)” category.

‣ Featured on the front page of Deezer Podcasts and as a ‘Fresh Find’ on theLINER, Spotify’s hub for music discussion and podcasts. Charted at #36 (US) and #19 (UK) on Apple Podcasts' Music History genre.

‣ Reached over 12K downloads since our mid-June launch through social media and email marketing campaigns, cross-promotion strategies, and word of mouth.

‣ Guests have included Sheryl Lee Ralph, Trevor Lawrence, Ish Ledesma, Noel Sanger, Lewis Martinee, Laurie Miller, Hubert Eaves III, and James “D-Train” Williams.

‣ Developed high-fidelity UI and prototypes for web and mobile apps focused on optimizing cross-border payment processes for financial institutions.

‣ Collaborated with product owners and business stakeholders to prioritize MVP features, ensuring alignment with strategic goals.

‣ Managed entire product design lifecycle for a mobile app targeting busy professionals.

‣ Conducted over 15 hours of user interviews and usability tests.

‣ Devised and implemented KPIs to measure activity attendance and user engagement.