# Diego Martínez > UX Designer, Researcher and Strategist | Transforming information into delightful and impactful experiences for diverse communities Location: San Francisco, California, United States Profile: https://flows.cv/diegomartnez Hola! 👋 I'm Diego, and I'm a Venezuelan-born UX designer, researcher, and strategist based in San Francisco, CA. For a good number of years, I worked as a journalist and content producer for a variety of platforms (digital apps, TV, print magazines, and radio, to name a few) and international audiences. Throughout that period, I honed research and storytelling skills that helped me create compelling written, audio, and visual pieces targeted to international audiences, drive teams to timely project completion, and articulate strategies to management and executives. ​ A lifelong enthusiasm for art, graphic design, and napkin doodles sparked my curiosity about UX/UI design, realizing that the interfaces I’ve come to use on a daily basis are much more than just nice-looking buttons and fonts. It’s ‘pretty’ with a strong purpose: empathizing with customers’ motivations and struggles, and keeping them on top of mind throughout my process to build both impactful and delightful digital products and features. ​ When I’m not dedicated to problem-solving and actively collaborating with other creative minds, I can be found recording episodes of my Webby-honored music history podcast CHOONS, meditating at home, and exploring hiking trails in the San Francisco Bay Area. ## Work Experience ### UX Designer @ Stelluloid Jan 2022 – Present | San Francisco Bay Area ‣ Spearhead responsive design efforts for a website that utilizes astrological birth chart data to offer tailored film suggestions. ‣ Produce critical deliverables such as branding style tiles, sitemaps, sketches, wireframes, and high-fidelity mockups. ‣ Partnered with brand leadership and web developers to consolidate feature sets. ### Multi-Platform Content Editor and Strategist, LaMusica App @ Spanish Broadcasting System Jan 2016 – Present | San Francisco Bay Area ‣ Founding team member of LaMusica App, a free digital platform offering Latin music, radio, and entertainment content. ‣ Scaled user base to over 1.8 million active users per month by leveraging data-driven strategies for acquisition and retention. ‣ Execute initiative to redesign LaMusica App’s UX and UI with a focus on personalization and raising user conversion. ‣ Conducted thorough market and competitive analysis to inform content strategy. ‣ Edit, produce, and publish high performing video content that has generated +54 million views on YouTube, increased subscriber engagement and elevated brand visibility. ‣ Partner with executives, production management and radio programmers to develop content tailored for SBS’ on-air platforms. ‣ Support digital media campaigns for company marquee events such as Calibash, MiamiBash and Summer Spotlight Series. ### Podcaster @ CHOONS Jan 2021 – Present | San Francisco Bay Area ‣ Host, writer, and co-producer of CHOONS, a podcast that explores the legacy of underrated music anthems with commentary from producers, songwriters, engineers, and performers. ‣ 2022 Webby Award Honoree in the “Podcasts - General Series (Music)” category. ‣ Featured on the front page of Deezer Podcasts and as a ‘Fresh Find’ on theLINER, Spotify’s hub for music discussion and podcasts. Charted at #36 (US) and #19 (UK) on Apple Podcasts' Music History genre. ‣ Reached over 12K downloads since our mid-June launch through social media and email marketing campaigns, cross-promotion strategies, and word of mouth. ‣ Guests have included Sheryl Lee Ralph, Trevor Lawrence, Ish Ledesma, Noel Sanger, Lewis Martinee, Laurie Miller, Hubert Eaves III, and James “D-Train” Williams. ### UX/UI Designer @ Almond FinTech Jan 2023 – Jan 2023 | San Francisco, California, United States ‣ Developed high-fidelity UI and prototypes for web and mobile apps focused on optimizing cross-border payment processes for financial institutions. ‣ Collaborated with product owners and business stakeholders to prioritize MVP features, ensuring alignment with strategic goals. ### User Experience Designer @ Ourdate Jan 2023 – Jan 2023 | San Francisco Bay Area ‣ Managed entire product design lifecycle for a mobile app targeting busy professionals. ‣ Conducted over 15 hours of user interviews and usability tests. ‣ Devised and implemented KPIs to measure activity attendance and user engagement. ### Product Designer @ Prick Inc. Jan 2022 – Jan 2023 | San Francisco Bay Area ‣ Led the UI redesign for an industry-leading sexual health verification and wellness app catering to the LGBTQ+ community. ‣ Utilized a user-centric approach throughout the design process, incorporating iterative testing to improve visual design and prototype development. ### Field Producer-Video Broadcast Journalist @ How To MANAGE a Small Law Firm Jan 2016 – Jan 2016 | Miami/Fort Lauderdale Area ‣ Scripted and edited sizzle reels for marketing campaigns and other promotional purposes. ‣ Worked directly with CEO and co-founder RJon Robins for shoot of promo of "The Small Law Firm Radio Hour" national program, edited audio files for distribution. ### Associate Producer @ EVTV Miami Jan 2015 – Jan 2016 | Doral, Florida ‣ Assembled B-roll footage, animations and video packages to best illustrate stories for the network’s top-rated talk shows Chic Magazine Miami and Alo...Buenas Noches. ‣ Developed segments on wellness, lifestyle, and trending news, securing relationships with vendors and influencers. ‣ Built brand awareness by conceiving cross-promotion with 80’s band Menudo, resulted in engagement with their worldwide fan base on social media. ‣ Mobilized reporters and procured guests for live coverage (16-hours) of parliamentary elections in Venezuela, secured new international viewership. ### Contributing Writer @ ZIPPER Jan 2013 – Jan 2015 | Caracas, Venezuela ‣ Conducted and wrote interviews on music, arts, and culture. ‣ Researched and reviewed music releases. ### Managing Editor @ Grupo Unión Radio Jan 2012 – Jan 2015 | Caracas, Venezuela ‣ Edited, researched and approved stories for the country’s largest radio and web news network; supervised team of seven staff writers. ‣ Reinforced the legacy brand’s position as the most trusted news agency, developed meaningful relationships with international journalists and became one of their top resources for national news. ‣ Wrote and directed the most aired program of the network—a 2-hour year-in-review radio special "A Year in Sounds." ### Music Editor - Contributing Writer @ The WILD Magazine Jan 2011 – Jan 2013 | New York, NY, EEUU ‣ Critiqued releases from established and up-and-coming musicians from around the world. ‣ Conducted and wrote interviews of artists that focused on issues such as human rights, freedom of speech, social and economic inequality and LGBTQ rights. Notable interviews include Mykki Blanco, Amanda Lepore, J.D. Samson, SALEM and Jonny Pierce. ‣ Curated and optimized a weekly music playlist for the magazine's blog. ‣ Contributing writer for “Wild Profiles”—a regular feature on people in the music, art and fashion industry. ### Contributing Writer @ Ocean Drive Venezuela Jan 2011 – Jan 2011 | Caracas, Venezuela ‣ Pitched content and authored articles on health and interior design for the brand’s website and sister publications; conducted interviews with relevant experts. ‣ Translated exclusive cover story interview with soccer player David Beckham from English to Spanish, maximizing exposure in local and regional markets. ### Radio Journalist @ Grupo Unión Radio Jan 2008 – Jan 2011 | Caracas, Venezuela ‣ Wrote news bulletins, conducted research on developing stories, sourced audio files and edited sound bites. ## Education ### UX Academy in UX/UI Design Course Designlab ### B.A. in Journalism and Social Communication Universidad 'Santa María' ## Contact & Social - LinkedIn: https://linkedin.com/in/diegomartinezy - Portfolio: https://www.diegomartinezyoris.com --- Source: https://flows.cv/diegomartnez JSON Resume: https://flows.cv/diegomartnez/resume.json Last updated: 2026-04-13