• Spearheaded GTM strategy, ICP definition, and positioning for AI-powered “Brain-as-a-Service” platform serving mid-market SaaS, EdTech, and D2C companies; orchestrated ABM campaigns and OKR-aligned launch framework, growing qualified pipeline 30%+ and compressing enterprise sales cycles 25% within 90 days.

• Led product launch strategy including messaging architecture, competitive differentiation, pricing narrative, and sales enablement; improved win rates 20% through battlecards, objection handling frameworks, and win/loss analysis.

• Built full-funnel lifecycle strategy across HubSpot and Google Analytics; identified revenue leakage across acquisition and onboarding, increasing conversion rates 15–25% and improving pipeline efficiency.

• Architected end-to-end GTM and repositioning for a university-wide digital platform, engaging 5,000+ students and 8 cross-functional stakeholders; defined ICP, messaging pillars, and value propositions, driving a 60% increase in engagement and operational efficiency.

• Designed data-driven adoption strategy across paid, organic, and social channels; optimized persona-based messaging and funnel analytics, generating 400% growth in active user adoption post-relaunch.

• Owned market entry, positioning, and channel expansion strategy for dental whitening product portfolio; built and scaled 10,000+ seller distribution network, accelerating regional market penetration and multi-year revenue growth.

• Drove 77% funnel conversion lift through customer journey mapping, A/B testing of lead nurture sequences, and lifecycle automation across B2B and B2C segments, cutting CAC 18% while scaling revenue.

• Championed commercialization strategy, ICP development, and value proposition for proprietary energy-efficient window solution; drove 30% revenue growth and supported rollout across 700+ B2B construction projects.

• Revamped demand generation and positioning strategy; reduced customer acquisition cost 47% and increased campaign ROI 55% through targeted messaging, CRM automation, and performance analytics.