# Diego Segura > Senior Product Marketing Specialist | AI Brain-as-a-Service | GTM, Messaging & Analytics | 400% Engagement | MBA/MS | Open to PMM Roles in SaaS/Fintech/Marketplaces Location: San Francisco, California, United States Profile: https://flows.cv/diegosegura I’m a Senior Product Marketing Manager with 10+ years driving end-to-end GTM strategy, positioning, messaging, and sales enablement for technical B2B SaaS and AI platforms. Currently at Agnostic AI, I lead go-to-market for our AI-powered “Brain-as-a-Service” platform serving mid-market SaaS, EdTech, and D2C companies. In the first 90 days I defined ICP, built positioning and launch frameworks, orchestrated ABM campaigns, and delivered a 30%+ increase in qualified pipeline while compressing enterprise sales cycles by 25%. I also designed full-funnel lifecycle strategies across HubSpot and Google Analytics that boosted conversion rates 15–25% by eliminating revenue leakage in acquisition and onboarding. Previously at Boston University’s Cross College Challenge, I architected the end-to-end GTM and repositioning of a university-wide digital platform. By defining buyer personas, messaging pillars, and multi-channel adoption strategies I drove 60% higher engagement and 400% growth in active user adoption post-relaunch. Earlier, I spent six years in Mexico leading product marketing for Blanquident and Grupo Seguc. I built and scaled a 10,000+ seller distribution network for a dental whitening portfolio, delivered a 77% funnel conversion lift, and cut CAC 18%. At Grupo Seguc I commercialized an energy-efficient window solution, driving 30% revenue growth across 700+ B2B construction projects while reducing customer acquisition cost 47% and increasing campaign ROI 55%. I hold an MBA and an MS in Digital Technology from Boston University Questrom School of Business, plus a Certificate in Artificial Intelligence: Implications for Business Strategy from MIT (2024). Bilingual in English and Spanish, I combine rigorous data-driven thinking with customer-centric storytelling and technical fluency (Python, SQL, JavaScript). I’m actively open to Senior Product Marketing Manager opportunities in SaaS, AI, fintech, and marketplace companies where sharp positioning, GTM execution, and measurable revenue impact are priorities. 📩 Open to connecting with Product, Marketing, Sales, and Growth leaders. Let’s talk about how we can accelerate growth together. ## Work Experience ### Sr. Product Marketing Manager @ Agnostic AI Jan 2024 – Present | San Francisco, California, United States • Spearheaded GTM strategy, ICP definition, and positioning for AI-powered “Brain-as-a-Service” platform serving mid-market SaaS, EdTech, and D2C companies; orchestrated ABM campaigns and OKR-aligned launch framework, growing qualified pipeline 30%+ and compressing enterprise sales cycles 25% within 90 days. • Led product launch strategy including messaging architecture, competitive differentiation, pricing narrative, and sales enablement; improved win rates 20% through battlecards, objection handling frameworks, and win/loss analysis. • Built full-funnel lifecycle strategy across HubSpot and Google Analytics; identified revenue leakage across acquisition and onboarding, increasing conversion rates 15–25% and improving pipeline efficiency. ### Product Marketing Manager @ BU CROSS COLLEGE CHALLENGE Jan 2022 – Jan 2024 | Boston, Massachusetts, United States • Architected end-to-end GTM and repositioning for a university-wide digital platform, engaging 5,000+ students and 8 cross-functional stakeholders; defined ICP, messaging pillars, and value propositions, driving a 60% increase in engagement and operational efficiency. • Designed data-driven adoption strategy across paid, organic, and social channels; optimized persona-based messaging and funnel analytics, generating 400% growth in active user adoption post-relaunch. ### Product Marketing Manager @ Blanquident Jan 2016 – Jan 2022 | Guadalajara, Jalisco, Mexico • Owned market entry, positioning, and channel expansion strategy for dental whitening product portfolio; built and scaled 10,000+ seller distribution network, accelerating regional market penetration and multi-year revenue growth. • Drove 77% funnel conversion lift through customer journey mapping, A/B testing of lead nurture sequences, and lifecycle automation across B2B and B2C segments, cutting CAC 18% while scaling revenue. ### Product Marketing Manager @ Grupo Seguc Jan 2012 – Jan 2016 | Guadalajara, Jalisco, Mexico • Championed commercialization strategy, ICP development, and value proposition for proprietary energy-efficient window solution; drove 30% revenue growth and supported rollout across 700+ B2B construction projects. • Revamped demand generation and positioning strategy; reduced customer acquisition cost 47% and increased campaign ROI 55% through targeted messaging, CRM automation, and performance analytics. ## Education ### Diploma of Education in Artificial Intelligence: Implications for Business Strategy MIT Sloan School of Management ### Master of Science - MS in Information Technology Questrom School of Business, Boston University ### Master of Business Administration - MBA Questrom School of Business, Boston University ### Specialty in Engineering and Project Management in Project Management Universidad Panamericana ### Industrial Engineering and Business Innovation in Industrial Engineering Universidad Panamericana ## Contact & Social - LinkedIn: https://linkedin.com/in/dsure - Portfolio: https://www.diegosegura.info/ - Portfolio: https://seguraglobalanalytics.com/ --- Source: https://flows.cv/diegosegura JSON Resume: https://flows.cv/diegosegura/resume.json Last updated: 2026-04-17