# Diego S. Jasso

> Product Designer | Technologist |  Señor Diseñador 🇲🇽

Location: San Jose, California, United States
Profile: https://flows.cv/diegosjasso

I specialize in creating digital products that blend functionality with delightful user experiences. My journey has been about translating complex concepts into user-friendly and engaging designs that resonate with users and drive business success.

I’m passionate about the art and science of design, always striving to balance user needs with business goals. My approach is empathetic, detail-oriented, and focused on delivering exceptional user experiences. I believe that great design is the backbone of any successful digital product, driving engagement and satisfaction.

Let’s connect and explore how we can create extraordinary digital experiences together!

## Work Experience
### Senior UI/UX Designer | Lead Designer, Novo Insurance @ Telenav
Jan 2022 – Present | San Francisco Bay Area
Disrupting the car insurance industry.

### User Interface Designer @ Telenav
Jan 2020 – Jan 2022 | San Francisco Bay Area

### Senior Product Designer @ Auryc Inc. (acquired by Heap)
Jan 2017 – Jan 2020 | San Francisco Bay Area
Auryc is a session replay and CX analytics platform. The main challenge was to understand true needs of B2B/B2C product teams. Our goal was to create a platform that allowed our customers to measure and improve the experiences of all their products. I collaborated in design sprints, audited our own features to evaluate performance, and worked closely with engineering and stakeholder teams to ensure timely deliveries.

### UX Designer @ Pademobile
Jan 2013 – Jan 2016 | Aguascalientes Area, Mexico
Responsable of UX strategy and creative definition for mobile and web products.
• Designing user scenarios, rapid sketching and conceptualization. 
• Stakeholder management.
• Project development coordination.
• UX evaluation.

### UI Designer @ Vibebrand
Jan 2012 – Jan 2013
• Collaborated with internal and external stakeholders in creating multiple mobile and web products.
• Created User Experience concepts and wireframes.
• Created interactive prototypes to illustrate expected behavior and cross-platform integration.
• Collaborated in the development of HTML and CSS components.

### Co-Founder, Designer @ Tekiotl
Jan 2010 – Jan 2012 | Mexico
Collaborated in the creation of digital solutions like website and brand design. 
Created innovative concepts and solutions for enterprise clients.

### Graphic Designer @ Universidad Autónoma de Aguascalientes
Jan 2011 – Jan 2012 | Mexico
During my internship at the UAA internal design department, my activities included the following:
• Collaborated in creating editorial pieces like printed and digital magazines, packaging, and posters. 
• Worked on designing branding material for internal and external clients.
• Participated in the organization of live events and conferences for fellow students.


## Education
### Bachelor's Degree in Graphic Design
Universidad Autónoma de Aguascalientes


## Contact & Social
- LinkedIn: https://linkedin.com/in/diegojasso
- Portfolio: http://diegojasso.co

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Source: https://flows.cv/diegosjasso
JSON Resume: https://flows.cv/diegosjasso/resume.json
Last updated: 2026-04-13