# Dima Chekhter > Senior Product Designer at Adobe Location: Austin, Texas Metropolitan Area, United States Profile: https://flows.cv/dimachekhter Focusing primarily on building innovative digital products and designing intuitive user interfaces that provide fluid experiences, solve business problems, form and solidify new customer habits. I’ve been a part of many talented teams of designers and engineers, producing needed human-centered systems. Technical Summary: • Product Design / UX UI • Online Marketing • Research / Discovery • Front End Development • Post Production • Mobile Apps • Analytics and User Testing • Brand and Identity • Photography / Illustration • Design Team Lead ## Work Experience ### Senior Product Designer @ Adobe Jan 2021 – Present ### Senior Product Designer @ Facebook Jan 2019 – Jan 2021 | Menlo Park, California Leading product designer in IAM Global Security department (Identity and Access Management at Facebook) responsible for multiple enterprise product developments: • Onboarding Portal: a scalable automated tool managing entire lifecycle of an employee (FTEs, contractors, vendors, partners, etc). Primary tool for Onboarding, Managing and Terminating employees, and editing their onboarding profile attributes required similar process of discovery, flows creation, prototyping and subsequent UI design implementation. • IAM Branding Guidelines: designed the entire language system, logos, iconography, components (React Native), marketing materials and artifacts. • Centralized Policy Creation Platform: creating policies, set up access rules and actions for Facebook employees, vendors and partners. • Provisioning Tool: created an internal tool for all employees in order to have a single source for all of their softwares and respective accounts. That includes basic internal programs, bots, security access, authentication profiles and more. • and many more other products and initiatives. ### Sr. Product Designer / UX UI @ Avery Products Corporation Jan 2019 – Jan 2019 | Brea, California • Responsible for designing and developing new Avery Design Systems and UX integration across all digital products for Avery e-commerce. • Developing SaaS business model in order to advance brand awareness, retaining and acquisition of existing and new customers. • Leading UX process for Avery and Avery Industrial responsive websites. • Injecting latest UX methodologies by focusing on the smallest details, team collaboration, introducing new ideas to expand Avery online presence. ### Product Designer @ PADI Jan 2018 – Jan 2019 | Rancho Santa Margarita, California As a Product Designer focusing primarily on UX, I was responsible for strategizing, user testing, prototyping, wireframing and executing UI for it’s core digital products, targeting various user group with the Global Single Sign On platform as a goal. Daily tasks included: • Collaborations with product, UX UI and management stakeholders to come up with unique solutions. • Prototyping user-centered applications for divers, instructors, dive shop owners and other user groups. • Digitizing analog data and make it accessible via personalized Dashboard • User testing, optimization, research and competitive analysis in order to create the best solutions for business and brand as a whole ### UX Designer @ prAna Living Jan 2018 – Jan 2018 | Carlsbad, California Provided User Research, pairing various User Testing methods to establish solutions for better user experience. Developed High and Low Fidelity Wireframes, based on usability testing and conceptual research data in order to design and develop compelling UI features and elements. Initiated meetings between stakeholders of the company for smooth collaboration, using Agile Environment system. Ran A/B Testing and other optimization techniques throughout the product development process, in order to measure different metrics for continuous website improvement. ### Product Designer / Lead UX UI @ BigRentz Jan 2015 – Jan 2018 | Irvine, California Designed entire BR ecosystem with global target market and emphasized equipment rental. Spearheaded entire company rebranding into a modern, recognizable global brand. Created new products and identified and developed different revenue sources by utilizing UX and UI. Researched, conceptualized, and designed all products; oversaw discovery, information architecture, and wire framing. Designed all promo material, clothing, and gifts. Delivered high quality products within tight deadlines by utilizing SCRUM and Sprint-Based agile project management systems. Key Achievements: • Increased profits by 40% average YTD over past three years while rental coordinators decreased from 70 to 30 during increase in daily equipment booking. • Increased number of new customers and conversion of existing customers by providing tools, including an e-Commerce website, customer portal, and QuickRentz quoting app. • Increased rental network from 7000 to 8500 nationwide through booking software QuickRentz. ### Sr. UX / UI Designer @ Siemens PLM Software Jan 2015 – Jan 2015 | Cypress, CA Designed technical sketching tool application for high level engineering use. Conceptualized and designed all products and managed information architecture and wire framing. Collaborated with NASA and Microsoft teams and utilized and implemented new technologies. Used Adobe Creative Suite and Sketch for UX/UI. Key Achievements: • Designed UX and UI stages of sketching tool App, showing high downloads within target market. • Designed hundreds of custom icons and user interface elements, saving resources and limiting outsourcing and extra designers. • Partnered with NASA and Microsoft’s team of engineers to utilize newest technology, like Surface and shared components with Curiosity Rover robotics. ### Design and Marketing @ Quadrant4 Jan 2014 – Jan 2015 | Irvine • Responsible for overall company Branding, Strong Web Presence, and Marketing material production. • UX Design / Development for most of the company's long list of clients. • Market research, modern digital technique implementation. ### UX UI Designer / Creative and Marketing @ MotorTrend Group Jan 2011 – Jan 2014 | Irvine, CA Engineered UX products, utilizing MUSE, Adobe Creative Suite, and other web tools and prototypes. Researched, conceptualized, designed, and developed mobile sites. Managed information architecture, including low and high fidelity wire-framing production. Led design meetings and managed internal design projects. Created and managed websites, mobile applications, widgets, micro-sites, CMS tools, and other digital products. Ensured quality and efficient delivery; managed product branding and development. Key Achievements: • Collaborated in restructuring company core from print to almost fully digital to innovate and increase profitability in tight market. • Directed UX team for company digital overhaul by consolidating hundreds of websites into five major portals in different automobile enthusiast group categories (Four Wheeler, Motor Trend, Street, etc); • Increased online subscribers, decreased bounce rate, and created higher advertising conversion. • Led design and QA team without outsourcing, producing tremendous cost savings and staying within budget. ### Designer @ ARSONAL DESIGN Jan 2010 – Jan 2011 | Culver City Created print and digital ads and online campaigns for upcoming films. Developed interactive microsites, flash banners, and games for upcoming movies. Developed movie posters and other marketing materials. ### Creative Director @ Metan Development Group Jan 2009 – Jan 2009 | Los Angeles Managed and supervised 10 employees, including designers, developers, and illustrators. Created company identity and branding and designed company website, including custom CSM. Designed presentations and managed video and post-production using Flash, After FX, and PowerPoint. Key Achievements: • Led US production team as proprietary Creative Director and consistently increased viewership in China during leadership with company. • Increased consumer brand awareness and increased advertising profits by designing entire Metan branding and identity. ### Designer, Illustrator @ Affiliate Media Jan 2009 – Jan 2009 | Irvine, CA Designed and developed multiple micro-sites for Online Poker community and affiliates.Designed logotypes and promotional materials and oversaw digital marketing campaigns. ### UX Designer / Digital Product Developer @ inVentiv Health Commercial Jan 2007 – Jan 2008 | Irvine, CA Designed Flash, HTML, and Hybrid websites, micro-sites, Flash Intros for multiple pharmaceutical companies, including Lilly, Bauer, Lasik, Baerta, Dexcom, Gilead, Abbott, Bausch & Lomb, and Celgene. Created educational interactive tools for pharmaceutical products, including how to and help tools. ### Flash Application Developer / Designer @ PTS - Pacific Technology Solutions Jan 2006 – Jan 2007 | Irvine, CA Developed and implemented advanced technology solutions for automotive market. Created Flash tutorials and designed and developed diverse tools for automotive clients. ## Education ### Associate of Arts - AA in Graphic Design and Multimedia Platt College-Los Angeles ## Contact & Social - LinkedIn: https://linkedin.com/in/dmitrichekhter - Portfolio: https://chekhter.com - Portfolio: https://dimaphotographer.com - Portfolio: https://thesilverempire.com --- Source: https://flows.cv/dimachekhter JSON Resume: https://flows.cv/dimachekhter/resume.json Last updated: 2026-03-31