# Dina Sporer > Staff Product Designer | AI Component Libraries | Cross-Functional Team Coaching | 3x Impact Winner Location: San Francisco, California, United States Profile: https://flows.cv/dinasporer I'm a Staff Product Designer with 15 years in product design and 8+ years specializing in design systems. I focus on approaches that bridge craft excellence with strategic impact, including embedded design systems collaboration that brings systematic thinking directly into feature development. At Credit Karma, I create component systems – including AI feature libraries – while helping teams level up their design approach through coaching and partnership. My approach to embedded design systems collaboration became the foundation for Credit Karma's new Design Ecosystem team. I've been recognized with multiple exceptional impact awards and presented design strategy to senior leadership, while coaching designers and managers across AI, tax, and core fintech products. Previously built design systems as a team of one at StubHub, developing expertise in scaling design craft across diverse organizational contexts. I focus on working with mission-driven companies that are building a better future for everyone. My strength lies in collaborative partnership and seeing patterns and turning them into systematic solutions – whether that's identifying component opportunities, coaching teams on design systems and intentionality, or bridging the intersection of craft and strategy. I believe the future of design systems is embedded collaboration enhanced by AI, scaling both individual craft and organizational capability. ## Work Experience ### Staff Product Designer / Design Systems @ Credit Karma Jan 2024 – Present | San Francisco, California, United States • Established foundational AI component library as an embedded systems designer, driving organizational transformation of dedicated design systems across product teams ### Staff Product Designer / Design Systems @ Credit Karma Jan 2022 – Jan 2024 | San Francisco, California, United States • Led end-to-end migration of key data visualization components, establishing a scalable visual language system that unified charts, metrics, and projections • Created comprehensive documentation for 10+ core components, focusing on systematic approaches to data visualization, motion, and UI patterns • Served as design system subject matter expert (SME), guiding leadership on strategic direction while elevating the product design team’s visual design capabilities through hands-on mentorship ### Sr. Product Designer II / Design Systems @ Credit Karma Jan 2021 – Jan 2022 | San Francisco, California, United States • Led cross-functional data visualization initiative collaborating with brand and industry experts to establish visually unified patterns for complex financial data • Created collaborative working group for data visualization, empowering product designers to shape system evolution through research and design contribution processes • Developed a design system onboarding experience that enabled component adoption and increased system proficiency across the design organization ### Sr. Product Designer / Design Systems @ Credit Karma Jan 2020 – Jan 2021 | San Francisco Bay Area • Contributed to organization-wide design system migration, ensuring successful transition of components and patterns • Developed systematic approach for design quality, empowering managers to maintain system consistency across their teams ### Sr. Product Designer @ Credit Karma Jan 2018 – Jan 2020 | San Francisco Bay Area • Lead projects from inception to execution, working closely with product managers and stakeholders as well as data analytics, research, content, and engineering on web, iOS, and Android native apps ### Sr. Product Designer II / Design Systems @ StubHub Jan 2018 – Jan 2018 • Led creation of scalable design system and pattern library that standardized product development and enabled consistent cross-platform experiences • Created modular event listing component system that increased conversions 8.2% and generated $8M annual revenue through personalized recommendations • Designed cross-platform app acquisition framework, driving 73k monthly installs and $30M annual revenue through strategic interstitial placements ### Sr. Product Designer I / Design Systems @ StubHub Jan 2015 – Jan 2018 | San Francisco ### Sr. Product Designer @ ShopRunner Jan 2014 – Jan 2015 | San Francisco Bay Area • Created streamlined checkout experience integrating ShopRunner and Express Checkout with retail partners for domestic and China cross-border eCommerce • Designed and implemented new product features across desktop and iOS mobile apps increasing average order value and conversion through user-validated design patterns ### Senior Visual Designer @ Marin Software Jan 2011 – Jan 2014 | San Francisco Bay Area • Collaborate with marketing and sales team to deliver strategic communications solutions across multiple platforms (websites, microsites, online advertising, collateral, apparel and more) • Research current and emerging trends in web design to concept and execute user interfaces, landing pages, and web forms on the corporate website ### Senior Product Designer: UI/UX/Visual (Contract) @ eBay Jan 2010 – Jan 2011 | San Jose, CA KEY PROJECTS • BUYER PROTECTION: Created visual designs for landing page, key placements and use cases, as well as rapid prototyping for usability testing and user research • BID/BUY IT NOW: Flow enhancements. Streamlined usability and logic, simplified flow processes enabling buyer efficiency and velocity, reduced buyer friction and pain points, and created consistent brand look and feel • GLOBAL HEADER: Conducted comprehensive competitive analysis reviews of feature functionality, interaction, flows and best practices; utilized participatory design and internal crowdsourcing; executed design explorations, wireframes and prototypes for usability testing and defining feature requirements ### Senior UI/UX/Visual Designer (Freelance) @ dinasporer.com Jan 2003 – Jan 2011 | Madison, WI & San Francisco, CA VISUAL DESIGN • Develop innovative visual designs, screen layouts, navigation systems, user interface elements, typography and color palettes that effectively convey the client’s business and communication goals, product function and brand identity • Lead and collaborate with interdisciplinary project teams, provide art direction to other designers and work with producers and technologists to implement designs into technology frameworks INTERACTION DESIGN • Concept and produce compelling and unique UI/UX designs, landing pages and user flows for interactive platforms ranging from websites to software applications • Drive creation of interactive prototypes with input from field visits, focus groups, participatory design, and competitive evaluation to enable concept, lab and online usability testing for user experience research GRAPHIC DESIGN • Design creative, strategic solutions independently and collaboratively across multiple mediums: corporate and brand identity, packaging (CPG), direct mail campaigns, websites, and collateral • Manage complex projects under deadline from concept to completion ### Wearer of Many Hats @ shopbop.com Jan 2001 – Jan 2003 • Led technology research and implementation of cutting edge content management systems[CMS] for inventory management and sales and returns tracking, heavily contributing to the early stage annual revenue growth from $60k to $1M • Cultivated a customer service team that was noted by Glamour magazine for providing top eCommerce customer service; personally trained, closely supervised and provided guidance to the entire team • Effectively managed all user feedback from product suggestions to website design(UI/UX), while simultaneously overseeing accounting, shipping/receiving and strategic marketing ### Graphic Designer @ Macy's West Jan 2000 – Jan 2001 • Contributed creative direction and established best practices for corporate brand 
redesign to maintain visual 
consistency and overall visibility in new/existing markets • Partnered with regional buyers, photo art directors and writers in the design and 
production of direct mail catalogs, 
including seasonal high-end fashion, monthly 
and weekly sale mailers ### Graphic Designer @ Hiebing Jan 1999 – Jan 2000 • Concept and design for corporate identity, brochures, packaging and websites • Creation of dual corporate identities and brand guidelines for a health care company and its partner health insurance company CLIENTS: United Way Sony/Sonic Foundry Coca Cola/Fruitopia ThedaCare Dean Health SpaceSaver Raynor ### Graphic Designer @ MANI Graphics Jan 1997 – Jan 1999 CLIENTS: MoMA, NY VH1/Discovery Channel Karastan Philadelphia Museum of Art Pierpont Morgan Library ### Graphic Designer @ White Space Design Jan 1995 – Jan 1997 ### Freelance Graphic Designer @ Dina Sporer Graphic Design Jan 1993 – Jan 1995 ## Education ### BFA in Art / Graphic Design University of Wisconsin-Madison ### Business: Women in Leadership University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/dsporer - Behance: http://www.behance.net/DinaSporer --- Source: https://flows.cv/dinasporer JSON Resume: https://flows.cv/dinasporer/resume.json Last updated: 2026-04-13