Architecting AI-driven reporting and analytics solutions for the banking sector, streamlining workflows, improving collaboration, and ensuring quick turnaround.

• Established and managed a dynamic global design organization, defining the UX vision and roadmap, and scaling design foundations and processes to support business growth.

• Collaborated closely with the C-suite to execute strategic product initiatives, fortifying existing business, and generating new revenue streams.

• Guided the teams in creating multiple AI-powered industry-defining products for SEO, capturing a majority of the competitive SEO expert market.

• Led AI/ML-driven SEO automation solutions, reducing churn, and increasing customer LTV.

• Led cross-functional effort for internal platform creation, reducing costs to drive profitability.

• Elevated the design org by implementing a design system, streamlining operations, fostering a strong design culture, and driving a multi-year UI/UX vision and roadmap.

• Delivered re-imagined UX for the main use cases and user journeys with persona introduction, resulting in increased sales and competitive winning ratio.

• Spearheaded product initiatives increasing product adoption and Monthly Active Users, resulting in an industry-leading customer renewal rate.

• Built and led the design team, integrating design into product development, product launch (GTM), sales, and customer success and support.

• Elevated platform UI/UX, delivering products such as the groundbreaking SEO research tool, DataCube, increasing competitive win rate and leading to increased CAGR in revenue.